Brand Tone

Authentic, Passionate, Approachable & Friendly, Knowledgeable & Authoritative (but not pretentious), Proud & Confident, Wholesome & Natural, Community-Oriented

Brand Values

• •Quality: Uncompromising commitment to producing high-quality, award-winning artisan cheese.
• •Tradition & Heritage: Respect for their family history and traditional cheesemaking methods.
• •Organic Integrity: Dedication to organic farming principles for the good of the land, animals, and consumers.
• •Animal Welfare: Prioritizing the health and happiness of their cows.
• •Sustainability: Practicing environmentally conscious farming.
• •Transparency: Openness about their processes and farm life.
• •Community: Connection to their local area of Bath and their customers.
• •Passion: A deep love for farming and cheesemaking.

Best Practices

• •Embrace Your Story: Always weave in elements of your heritage, family involvement, and the farm's history. This authenticity is a core strength.
• •Highlight "Organic" and "Artisan": These are key differentiators and values. Ensure they are prominent and explained in terms of benefit (taste, animal welfare, environmental care).
• •Speak from Passion, Not Just Product Features: Convey the love and dedication that goes into every cheese. Use evocative language that describes taste, texture, and the experience of eating the cheese.
• •Be Approachable and Educational: Share your knowledge generously. Whether it's about the cheesemaking process, organic farming benefits, or pairing suggestions, do it in a friendly, easy-to-understand manner. Avoid overly technical jargon unless explaining it clearly.
• •Show, Don't Just Tell, Through Visuals and Descriptions: Use rich, sensory language that complements your high-quality imagery. Describe the sights, sounds (implicitly, through farm life), and especially the tastes and textures of your cheeses and the farm environment. Let your copy paint a picture that aligns with your wholesome, natural aesthetic.

Social Perception

Highly Regarded, Authentic & Trustworthy, Artisan & Premium, Ethical & Responsible, A "Taste of Place", Friendly & Welcoming, Award-Winning Excellence

Copy Examples

• •Instagram Post (Image: Golden-hued Bath Soft Cheese with a rustic knife): Sun-kissed and farm-fresh. ☀️ Our organic Bath Soft Cheese is a true taste of tradition, handcrafted with milk from our happy, pasture-grazed cows right here at Park Farm. Every bite is a testament to generations of Padfield family passion. #BathSoftCheese #OrganicGoodness #ArtisanCheese #FarmToTable #TasteOfBath
• •Website Homepage Snippet: Welcome to Park Farm, home of award-winning organic cheeses. For over a century, our family has been dedicated to nurturing the land and our animals to bring you the finest artisan cheeses, made with passion and time-honoured traditions. Discover the difference that truly organic farming makes.
• •Facebook Ad (Targeting food lovers in the South West): Planning a weekend cheeseboard? Make it extraordinary with Bath Soft Cheese! 🧀 Organically farmed, lovingly made, and bursting with creamy flavour. Visit our farm shop in Kelston or find us at your local deli. Real cheese, real heritage, real taste. #SupportLocal #OrganicCheese #BathEats #ArtisanProducers
• •Email Newsletter Subject Line: Farm News: Baby Calves, Spring Pastures & Our Latest Cheese Award! *(Body snippet):* Hello from a bustling Park Farm! The fields are lush, our newest generation of calves are thriving, and we're thrilled to share that our [Specific Cheese] just won [Award Name]! It's a joy to continue our organic journey, bringing you cheese that's good for you and good for the planet. Read more about life on the farm this spring...
• •Product Description (for Wyfe of Bath cheese): Meet the Wyfe of Bath – a semi-hard, organic cheese as rich in character as its namesake. Handcrafted at Park Farm using our own pasteurised organic cows' milk, its nutty, mellow flavour and creamy texture develop slowly, nurtured by our traditional cheesemaking methods. A true taste of our heritage, perfect for melting or savouring on its own.