Brand Tone

Playful and Fun, Friendly and Approachable, Caring and Reassuring, Enthusiastic and Vibrant

Brand Values

• •Fun and Joy
• •Safety and Gentleness
• •Quality
• •Ethical Production & Community Support
• •Customer Happiness
• •Imagination and Play

Best Practices

• •Embrace Playful Language: Use lively verbs, enthusiastic adjectives, and don't shy away from fun interjections (Wow! Yay! Splash!). Incorporate age-appropriate humor and a sense of wonder.
• •Prioritize "Safe & Gentle" Messaging: Always weave in reassurances about skin safety, non-toxic ingredients, and dermatological testing, especially when introducing products. This builds trust and addresses a key parental concern.
• •Be Genuinely Enthusiastic & Positive: Let genuine excitement for the products and for children's happiness shine through. Use exclamation points and emojis (where appropriate for the platform) to convey this energy.
• •Speak Directly to Parents AND Nod to Kids: While parents are the purchasers, the copy should also resonate with the joy and excitement that appeals to children. Use phrases that highlight the *child's* experience (e.g., "Your little one will love...", "Watch their eyes light up!").
• •Highlight the "Extra" Values: Don't forget to periodically mention the ethical production story of The Bean People. This adds depth and a feel-good factor for consumers who value social responsibility. Showcase customer testimonials and user-generated content to build community and reinforce positive perceptions.

Social Perception

Highly Positive for Children's Enjoyment, Appreciation for Skin-Friendly Formulation, Trusted for Safety and Quality, Good Value, Especially Mystery Boxes, Seen as a Reliable Small Business, Ethical Aspect is a Plus, Engaging and Responsive

Copy Examples

• •🌈 SPLASH ALERT! 🌈 Get ready to dive into a world of bubbly fun! 🎉 Our NEW [Product Name] has just landed, packed with [Key Feature 1, e.g., vibrant colours] & [Key Feature 2, e.g., a surprise friend inside]! 😉 Made with love and only the gentlest, skin-loving ingredients because happy skin = happy bath explorers! ✨ Shop now and turn tub time into the BEST time! 👉 [Link in Bio] #BathBuddiesNZ #KidsBathBombs #NewProduct #BathTimeFun #SafeForKids
• •Is bath time a battle? 😭 Transform it into a bubbly blast! 🚀 Bath Buddies makes getting clean an adventure your little ones will ASK for! 🥰 Soft, safe, and oh-so-fun, our goodies are dermatologically tested for happy skin & happy kids. Pssst... our mystery boxes are packed with joy! 😉 Click to discover the magic! ✨ [Shop Now Button]
• •Get ready for a fizz-tastic explosion of colour! 💣💧 Watch your bathwater magically transform into a swirling rainbow right before your eyes. Our [Product Name] isn't just a bath bomb, it's an invitation to an underwater adventure! Made with non-toxic, skin-kind ingredients because we believe in fun that's safe. Plus, no nasty stains in the tub – promise! 😉
• •🎉 Surprise! Your Next Bath Time Just Got EPIC! 🎉 (Email Body Snippet): Hey Bath Explorer! Get ready to make some waves! 🌊 We've cooked up some amazing new ways to make your little one's bath the highlight of their day. From giggles to gasps of wonder, our latest treats are all about [Benefit 1, e.g., sparking imagination] and [Benefit 2, e.g., gentle care]. And guess what? We’ve restocked your faves too! Dive in and discover the fun... [Link to Shop]
• •Wait for the magic! ✨ Our [Product Name] isn't just a bath bomb... it's a whole adventure! 🦕💧 Gentle on skin, BIG on fun! What surprise will you find? 😉 #BathBuddiesNZ #SurpriseToy #KidsBath #SatisfyingFizz #NZSmallBusiness #TikTokMadeMeBuyIt