Brand Tone

Friendly, Relaxing, and Culturally Aware

Brand Values

• •Relaxation
• •Self-Care
• •Natural Ingredients
• •New Zealand Made
• •Inclusivity

Best Practices

• •Maintain a friendly and approachable tone in all communications.
• •Use inclusive language that resonates with a diverse audience.
• •Focus on the benefits of bath products for relaxation and self-care.
• •Incorporate New Zealand cultural references where appropriate to connect with the local audience.
• •Consistently use brand voice across all platforms, from website copy to social media posts.

Social Perception

A brand that promotes relaxation, self-care, and celebrates New Zealand's natural beauty.

Copy Examples

• •"Unwind after a long day with our soothing lavender bath bombs, handcrafted right here in New Zealand."
• •"Treat yourself to a spa-like experience at home. Our bath salts will leave your skin feeling refreshed and rejuvenated."
• •"Discover the natural goodness of native New Zealand botanicals in our luxurious bath oils."
• •"Bath Buddies: Your little escape from the everyday hustle. Because you deserve it."
• •"Kia ora! Welcome to Bath Buddies, where we believe in taking time for yourself. Explore our range of bath treats today."