Brand Tone

Approachable, educational, empowering, enthusiastic, and value-oriented.

Brand Values

• •Natural and Clean Beauty
• •Personalization and Expertise
• •Inclusivity and Representation
• •Discovery and Quality
• •Customer Satisfaction and Trust
• •Community

Best Practices

• •Emphasize the natural and organic aspects of the products.
• •Use inclusive language that resonates with diverse hair types.
• •Highlight the personalized experience and the 'Beauty Profile' concept.
• •Showcase customer testimonials and success stories.
• •Promote community engagement through social media and the loyalty program.

Social Perception

Basyka Box is seen as a provider of high-quality, natural hair care solutions, offering personalized experiences and fostering a supportive community for women with wavy, curly, and coily hair.

Copy Examples

• •"Toutes les femmes doivent avoir accès aux bons produits et être représentées dans l'univers de la beauté." (All women should have access to the right products and be represented in the world of beauty.)
• •"Pensez à vous, on s'occupe de vos cheveux!" (Think of yourself, we'll take care of your hair!)
• •"Arborez vos cheveux magnifiques avec confiance et fierté." (Show off your beautiful hair with confidence and pride.)
• •Discover your personalized hair care routine with Basyka Box, featuring 100% clean, natural, and organic products tailored for your unique hair type.
• •Join our community and embark on a hair adventure filled with expert tips, personalized advice, and high-quality products designed to help you achieve your hair goals.