Brand Tone

Sassy & Humorous, Empowering & Inclusive, Spiritual & Magical, Approachable & Modern, Community-Focused

Brand Values

• •Empowerment: Encouraging individuals to discover and embrace their inner power and authentic selves.
• •Inclusivity: Making magical and spiritual practices accessible to a diverse, contemporary audience, explicitly mentioning LGBTQ+ inclusion.
• •Authenticity: Rooting their offerings in folklore, magic, and cartomancy while presenting them in a modern way.
• •Self-Love & Care: Promoting practices and products that support personal well-being and self-acceptance.
• •Creativity & Modernity: Bridging traditional mystical arts with modern creative expression.
• •Accessibility: Offering products and services both online and in their Falmouth location, with discounts for students.

Best Practices

• •Embrace the "Basic Witch" Persona: Consistently use a playful, self-aware, and slightly irreverent tone. Don't be afraid of modern slang or witchy puns where appropriate, but balance it with genuine spiritual respect.
• •Focus on Empowerment and Inclusivity: Frame product benefits and service offerings around self-discovery, personal power, and acceptance. Ensure language is welcoming to all, reflecting their stated value of inclusivity.
• •Keep it Relatable and Real: Share content that acknowledges the everyday realities and humor of modern spiritual life. Avoid overly academic or dogmatic language. Authenticity resonates with their audience.
• •Maintain a Positive and Magical Vibe: Even when being sassy or humorous, the underlying message should be positive, uplifting, and infused with a sense of wonder and magic.
• •Be Consistent Across Platforms, Adapt for Nuance: While the core tone remains the same, adapt the specific expression for each platform. TikTok can be more meme-focused and informal, while Instagram might balance visuals with slightly more descriptive or affirmative captions, and email/website copy can be a bit more detailed yet still carry the brand's personality.

Social Perception

Engaged Community, Seen as a Resource, Trendy and Relevant, Trustworthy (within its niche)

Copy Examples

• •✨ Stop scrolling, start glowing! ✨ Our new crystal collection just dropped, handpicked to help you banish bad vibes and manifest your baddest self. Who needs a filter when you've got this much magic? 😉 Shop link in bio, witches! #BasicWitch #CrystalHealing #EmpowerYourself #SassySpirituality
• •(Video: Person struggling to light a stubborn incense stick, then finally succeeding with a triumphant look) Caption: When Mercury is retrograding AGAIN but your sacred space still needs to smell like magic. ✨ What's your go-to for a vibe cleanse? Ours is currently this 'Chill the F*ck Out' incense. Link in bio if you need it too! ✌️ #WitchProbs #RealBasicWitch #SpiritualButSassy #MercuryRetrograde
• •🔮 Unlock Your Inner Oracle (No Crystal Ball Required, Promise!) 🔮 Email Body Snippet: Hey, gorgeous witch! Ever feel like the universe is trying to tell you something, but you're not quite fluent in 'cosmic whispers'? Our new online Tarot course is here to demystify the cards and empower YOU to read like a pro. Get ready to spill the tea... the tarot tea, that is. 😉 Learn more & enroll [Link].
• •Sip your morning brew with a side of rebellion. ☕ Our 'Hex the Patriarchy' mug isn't just a statement; it's a whole mood. Crafted for the modern witch who’s not afraid to stir up a little trouble (and some delicious coffee). Microwave and dishwasher safe, because dismantling systemic oppression is hard work. ✨ #FeministWitch #BasicWitchVibes #MorningRitual
• •Treat Your Inner Witch! 🌙 Spells, Sparkles & Serious Savings Inside. Up to 30% OFF selected goodies – because even a Basic Witch loves a magical bargain. Don't miss out! [Shop Now Button]