Brand Tone

simple, direct, honest, and educational, with a friendly and approachable feel

Brand Values

• •Simplicity/Minimalism
• •Effectiveness
• •Natural & Organic Ingredients
• •Transparency
• •Sustainability/Eco-consciousness
• •Swiss Quality & Local Production
• •No Harmful Additives
• •Cruelty-Free/Vegan

Best Practices

• •Use Clear, Direct Language: Avoid jargon, overly technical terms, or exaggerated marketing claims. Keep sentences concise and to the point, reflecting the 'no blah blah' philosophy.
• •Emphasize Honesty and Transparency: Clearly communicate what's in the products and what isn't. Be open about the benefits without over-promising. This builds trust.
• •Focus on 'Useful' and 'Effective': Highlight the practical benefits and efficacy of the products. Explain how they solve a problem or improve the user's skin simply and effectively.
• •Incorporate Core Values: Regularly weave in keywords related to 'organic,' 'natural,' 'Swiss-made,' 'minimalist,' and 'eco-conscious' in a natural way. This reinforces brand identity.
• •Maintain an Educative yet Approachable Stance: Briefly explain the 'why' behind certain ingredients or product choices in a way that's easy to understand and empowering for the consumer. The tone should feel like a knowledgeable, friendly guide.

Social Perception

Consumers generally have a positive association with 'bio' and 'natural' products. They appreciate simplicity, effectiveness and trust in Swiss origin. There's a desire for transparency and resonance with eco-conscious efforts. Some may perceive bio products as more expensive.

Copy Examples

• •Headline: Tired of complicated routines? Body: Basic. Real ingredients, real results. That's it. Discover our organic-certified deodorant. #SimplyEffective #BasicBioBeauty
• •Headline: What's really in your skincare? Body: We believe in transparency. Understand every ingredient. Experience our pure Aloe Vera Gel – 98.5% bio, 100% good for your skin. #NoSecrets #SwissNaturalCare
• •Headline: Less is more. Especially for your skin. Body: Simplify your beauty with Basic. Effective, organic, and locally made in Switzerland. Feel the difference. #MinimalistBeauty #OrganicCertified
• •Headline: Finally, deodorant that just *works*. Body: No aluminum, no fuss, just all-day freshness powered by nature. Try our best-selling natural deodorant. #BasicDeo #NaturallyFresh
• •Headline: Your skin deserves honest care. Body: At Basic, we skip the hype. Just useful, bio-certified skincare made with ingredients you can trust. Healthy skin, simplified. #HonestSkincare #SwissMadeBio