Brand Tone

Elegant, whimsical, and celebratory of individuality. A tone that emphasizes the unique beauty found in imperfection, with a touch of magic and blessing.

Brand Values

• •Uniqueness
• •Individuality
• •Imperfection as Beauty
• •Magic
• •Blessings

Best Practices

• •Use language that emphasizes the unique and individual nature of each piece.
• •Incorporate phrases that evoke a sense of wonder and magic.
• •Highlight the 'imperfection' of baroque pearls as a source of beauty and character.
• •Craft copy that suggests a personal connection or story behind each jewelry item.
• •Maintain a tone that is both sophisticated and approachable, avoiding overly technical jargon.

Social Perception

A brand that is seen as sophisticated yet approachable, celebrating individuality and the unique beauty found in imperfection. Perceived as a source of blessings and magical experiences through its jewelry.

Copy Examples

• •Discover the enchanting allure of BaroqueLuck, where every pearl tells a story of unique beauty.
• •Celebrate the beauty of imperfection with BaroqueLuck, where every piece is a one-of-a-kind treasure.
• •Adorn yourself with a magical baroque pearl, a symbol of blessings and individuality.
• •Embrace the unexpected elegance of baroque pearls, each as unique as you are.
• •Find your own piece of magic with our collection of baroque pearl jewelry, designed to celebrate your unique style.