Brand Tone

Authentic, Traditional, Trustworthy, Expert, Friendly, and Community-Focused

Brand Values

• •Heritage & Tradition
• •Quality & Craftsmanship
• •Family
• •Customer-Centric Service
• •Local Roots

Best Practices

• •Always Anchor in Heritage: Every piece of communication, from a social post to a product description, should connect back to the brand's history. Consistently using "Since 1914" or referencing the family's multi-generational story reinforces authenticity.
• •Use "Artisanal" Language: Words like "handcrafted," "traditional recipe," "house-made," and "artigianale" should be used frequently to describe the products. This elevates them from commodities to specialty goods.
• •Speak with a Confident, Welcoming Voice: Combine expert language ("prime cuts," "perfectly seasoned") with friendly, inviting phrases ("ready for your kitchen," "we're here to help you choose"). The tone should be that of a trusted, knowledgeable local butcher.
• •Tell Micro-Stories: Instead of just listing ingredients, tell a small story. "This recipe was passed down from Nonna Paolina" or "We created this burger for our kids, and they loved it so much we had to add it to the shop." This makes the brand more personal and memorable.
• •Bridge Tradition and Convenience: Emphasize the unique selling proposition: you get the quality of a historic, artisanal butcher shop with the convenience of modern online ordering and home delivery. Use phrases like "Centuries of tradition, just a click away" or "Old-world flavor, new-world convenience."

Social Perception

Perceived as a premium, reliable, and iconic local butcher, a guarantee of high quality, a successfully evolved historical institution, and staffed by friendly and helpful individuals.

Copy Examples

• •Our Family's Recipe, Your Family's New Favorite. Since 1914, our passion has been crafting exceptional poultry. This isn't just a chicken roulade; it's a taste of four generations of tradition, made with the same care we'd use for our own family. Ready to bring a piece of our history to your dinner table? Tap the link in bio to order. #AnticaPolleriaBarison #FamilyTradition #ArtisanalFood
• •Taste the Tradition. Get Mestre's Finest Poultry Delivered. Why settle for ordinary when you can have extraordinary? Antica Polleria Barison has been the benchmark for quality since 1914. From our classic cuts to over 200 handmade specialties, experience the difference tradition makes. We deliver right to your doorstep in Padova, Venice, Treviso, and beyond. Your perfect meal is just a click away.
• •From Our Family to Yours, Since 1887. Over 100 years of tradition, delivered fresh to you.
• •A Taste of True Italian Craftsmanship: Hello [Customer Name], At Antica Polleria Barison, we don't just sell poultry; we continue a legacy. Each cut, each marinade, and each handmade burger is a product of recipes and techniques passed down since 1914. This week, explore our artisanal sausage and skewers, crafted to bring authentic Italian flavor to your grill. Order by Thursday for weekend delivery!
• •Burger Spicy Barison: A Modern Kick to a Classic Tradition. We took our family's classic ground chicken recipe and gave it a bold new attitude. Infused with a carefully selected blend of spices for a gentle, warming heat, this burger is a perfect example of our philosophy: honor tradition, but never stop innovating. All-natural, handcrafted, and unforgettable.