Brand Tone

Aspirational & Relaxed, Benefit-Oriented, Direct & Sales-Driven (at times), Friendly & Community-Focused (in social media)

Brand Values

• •Quality & Durability
• •Health & Wellness
• •Customer Experience/Joy
• •Affordability/Value
• •Innovation

Best Practices

• •Focus on the 'Why': Always tie product features back to the core benefits for the customer – relaxation, health, family time, stress relief. Don't just sell a spa; sell the experience and the positive impact it has on life.
• •Embrace 'Affordable Luxury' Language: Use words that convey both quality/premium features and accessibility/good value. Avoid overly technical jargon unless explaining a specific benefit clearly.
• •Maintain an Optimistic and Inviting Voice: Copy should sound welcoming, positive, and aspirational. It should make people feel good about the prospect of owning a spa and the lifestyle it enables.
• •Be Authentic and Address Concerns (Proactively where possible): While the primary tone is positive, acknowledging the investment and the importance of reliability (perhaps through testimonials or explaining support processes clearly on the website) can build trust. Given the mixed reviews on service, ensuring marketing communications set realistic expectations for support and follow-through is crucial.
• •Consistency Across Channels: Ensure the tone used on the main website, dealer pages (like Barefoot Spas of Maryland), social media, and any advertising materials is cohesive. Develop a simple brand voice guide if one doesn't exist, outlining key messages, approved terminology, and the desired emotional response.

Social Perception

Product is often liked, Customer Service is a Pain Point, Mixed Reputation, Value Proposition Questioned by Some

Copy Examples

• •Headline: Your Daily Dose of Serenity, Delivered. Body: Escape the everyday and melt into the warm embrace of your Barefoot Spa. Experience the power of hydrotherapy to soothe muscles, calm your mind, and reconnect with loved ones. Discover affordable luxury, made in the USA for lasting wellness. #BarefootBliss
• •Headline: Quality Time Just Got an Upgrade. Body: From invigorating morning soaks to relaxing evenings under the stars, a Barefoot Spa is more than a hot tub – it’s a hub for family connection and joyful moments. Built with American-made quality you can trust, for memories that last.
• •Headline: Invest in Your Well-being. You Deserve It. Body: Why wait for a vacation to unwind? Bring the therapeutic benefits of a Barefoot Spa to your backyard. Our innovative designs and powerful jets offer a premium spa experience, helping you feel your best every day. Explore our range and find your perfect oasis.
• •Headline: Barefoot Spas: Crafting Relaxation, Right Here in Virginia. Body: We’re proud to build our premium hot tubs and swim spas in the USA, focusing on quality materials and engineering for your peace of mind. Experience the Barefoot difference – where innovation meets lasting comfort.
• •Headline: Ready for an Endless Summer (or Cozy Winter)? Body: Your Barefoot Spa is waiting! Imagine stepping into soothing warmth any time you desire. Easy to maintain, incredible to own. Visit our Maryland showroom [or website] to explore models and special offers!