Brand Tone

Masculine, Quality-Oriented, Helpful, and Traditional with a Modern Touch

Brand Values

• •Quality
• •Customer Care
• •Tradition & Heritage
• •Results-Oriented

Best Practices

• •Maintain a consistent tone across all platforms, reflecting quality and customer focus.
• •Use clear and concise language, avoiding jargon, to ensure accessibility.
• •Highlight product benefits and solutions, emphasizing results-oriented language.
• •Incorporate elements of tradition and heritage where relevant, especially for specific product lines.
• •Ensure clarity and professionalism in all service communications, reinforcing reliability and trustworthiness.

Social Perception

A provider of high-quality grooming products with a focus on customer satisfaction, tradition, and effective solutions.

Copy Examples

• •"Enjoy the smoothest shave with our moisturizing shave oil..."
• •"Pure Dutch Quality."
• •"Our collection of rich shaving soaps, nourishing oils, and precision razors at Barberwebshop.com transforms your daily shave into an act of self-care."
• •"1913 Mermaid Beard Oil" - connecting it to Hans Christian Andersen and Danish heritage.
• •"Preventing razor burns, and snags", "hydrates and softens the beard hair and prevents dullness"