Brand Tone

Informative and Educational, Approachable and Engaging, Professional yet Passionate, Customer-Centric, Aspirational and Confidence-Boosting

Brand Values

• •Quality
• •Expertise and Knowledge Sharing
• •Customer Satisfaction & Support
• •Accessibility and Affordability
• •Innovation and Tradition
• •Community and Connection
• •Sustainability and Ethical Practices

Best Practices

• •Always Blend Expertise with Approachability: Write as a knowledgeable friend in the industry. Use clear, confident language that demonstrates expertise, but keep it conversational and avoid overly technical jargon unless explaining it. Ask engaging questions to draw the reader in.
• •Emphasize Quality and Passion for the Craft: Consistently link the products to the art and skill of barbering. Show a genuine understanding and passion for the profession, highlighting how quality tools empower barbers to deliver their best work and express their creativity.
• •Incorporate a Touch of Engaging Personality (e.g., Humour, Storytelling): Where appropriate, especially in blogs and social media, don't be afraid to inject a bit of lightheartedness, ask rhetorical questions, or use storytelling to make the content more relatable and memorable, just as seen in their blog posts.
• •Focus on Solutions and Benefits, Not Just Features: While detailing product features is important, always tie them back to how they solve a barber's problem or help them achieve better results, enhance client satisfaction, or build their reputation.
• •Maintain a Positive and Empowering Voice: The copy should aim to inspire and build confidence. Position the brand and its products as partners in the barber's success, helping them to 'stand out,' 'create masterpieces,' and 'boost skill.'

Social Perception

Generally Positive Product/Service Experience, Mixed Customer Service Experiences, Concerns about Legitimacy (Minority View), Seen as a Resource

Copy Examples

• •Headline: Level Up Your Craft: Tools & Wisdom for the Modern Barber. Body: Don't just cut hair, create masterpieces. At BarberSets.com, we blend tradition with cutting-edge tech, bringing you premium supplies and the know-how to make every client feel legendary. Ready to sharpen your skills and your style?
• •Social Media Post (Instagram - with an image of a stylish barber using a new clipper): That feeling when your tools are as sharp as your fades? Priceless. 🔥 Our latest blog post dives into the innovations shaping the future of barbering – are your clippers up to the challenge? Link in bio for insights that cut deep! #BarberSets #QualityTools #ModernBarber #BarberLife #AlwaysLearning
• •Email Subject: Tired of Tools That Don't Make the Cut? (We Get It.) Body: Hey [Barber's Name], Settling for less? Not on our watch. You're an artist, and your tools should be your finest brushes. Discover our curated collection of pro-grade barber supplies – quality you can feel, results your clients will rave about. Plus, get 10% off your first order with code SHARP10. Shop now and feel the difference!
• •Product Description Snippet (for a new, ergonomic trimmer): Kiss hand fatigue goodbye! This [Product Name] isn't just another trimmer; it's an extension of your skill. Ergonomically designed for those marathon Saturday shifts and engineered for precision that’ll make your linework sing. Ready to create with comfort and confidence?
• •Blog Post Introduction: Ever wonder what separates a good haircut from a jaw-dropping, confidence-boosting transformation? (Hint: It’s not just raw talent, though you’ve got that in spades!) It’s about the passion, the technique, AND the top-tier tools you wield. This week, we’re diving into [Blog Topic], giving you the inside scoop with a dash of humor and a whole lot of actionable advice. Let’s get sharp!