Brand Tone

Authentic & Passionate, Artistic & Elevated, Quality-Conscious & Trustworthy, Customer-Centric & Helpful, Modern & Inviting

Brand Values

• •Authenticity
• •Craftsmanship & Heritage
• •Quality & Durability
• •Art & Design
• •Sustainability & Natural Materials
• •Customer Connection & Service
• •Transparency

Best Practices

• •Emphasize Heritage & Authenticity: Always highlight the Moroccan Berber origins, the hand-knotting process, and the stories behind the designs. Use words like "authentic," "heritage," "artisanal," "handcrafted."
• •Focus on Quality & Durability: Consistently mention the premium Atlas wool, the skill of the artisans, and the longevity of the rugs. Terms like "premium," "finest," "mastery," and "enduring" are key.
• •Speak with Artistic Passion: Describe the rugs as pieces of art and design. Use evocative language that appeals to a sense of beauty, creativity, and uniqueness.
• •Maintain a Helpful & Expert Voice: When discussing choices or offering advice, be approachable, knowledgeable, and focused on helping the customer find the perfect piece for their space.
• •Use Visual Language: Complement the copy with high-quality imagery. Ensure the copy reflects the sophistication and style seen in the visuals, creating a cohesive and aspirational brand experience. Describe textures, colours, and the feeling the rugs bring to a room.

Social Perception

High-quality, authentic, and artistic brand specializing in unique, handcrafted Moroccan rugs. Sophistication and modern design blended with traditional craftsmanship.

Copy Examples

• •Headline: Woven Stories, Modern Spaces: Discover the Soul of Morocco. Body: Each Barbary Wool rug is more than a covering; it's a testament to generations of Berber artistry, handcrafted from the purest Atlas Mountain wool. Bring a piece of authentic heritage and timeless design into your home. #BarbaryWool #ArtisanRugs #ModernHeritage
• •Headline: Feel the Difference. Crafted for Life. Body: Experience the unparalleled softness and enduring quality of a Barbary Wool creation. Our artisans pour their lifelong mastery into every knot, ensuring your rug is not just a statement, but a legacy. Yours for 50 years, and generations to come. #HandmadeLuxury #SustainableStyle #InvestmentPiece
• •Headline: Beyond the Weave: Artistry in Every Fibre. Body: At Barbary Wool, we blend ancient Moroccan techniques with a contemporary vision. Our rugs are designed to be the heart of your room, inspiring conversation and reflecting your unique style. Explore our latest collection and find the art that speaks to you. #BerberDesign #ContemporaryCraft #HomeArt
• •Headline: From the Atlas Mountains to Your Modern Sanctuary. Body: We believe in transparency and tradition. Our wool is sourced with care, our rugs hand-knotted with passion by our dedicated artisans in Morocco. Choose a Barbary Wool rug and own a genuine piece of handcrafted excellence, complete with a certificate of authenticity. #AuthenticCraftsmanship #NaturalWool #EthicalLuxury
• •Headline: Craving Colour? We Speak Fluent Design. Body: Let our interior experts help you find the perfect Barbary Wool rug to transform your space. Whether you seek bold hues or subtle elegance, our collection offers a masterpiece for every modern home. Dive into our world of wool. #InteriorInspiration #DesignerRugs #BarbaryWoolExperts