Brand Tone

Customer-centric & Appreciative, Proud & Confident, Reassuring & Trustworthy

Brand Values

• •Quality
• •Customer Satisfaction
• •Authenticity & Heritage
• •Creativity & Uniqueness
• •Empowerment/Joy

Best Practices

• •Develop a Brand Voice Guide: Clearly document Baraqea's voice characteristics (e.g., Elegant, Appreciative, Confident, Trustworthy, Modern yet Respectful of Heritage), including an approved vocabulary and phrases to use and avoid. The current Arabic copy on the site does this well.
• •Be Consistent Across All Channels: Ensure the tone used on the website, Instagram, WhatsApp communications, and any future platforms is uniform and instantly recognizable as Baraqea.
• •Infuse Testimonial Language: Incorporate the positive and appreciative language used by satisfied customers into marketing copy to echo their sentiment and build authenticity (e.g., highlighting "creativity," "excellence," "classy work").
• •Focus on Customer Benefits: Highlight the practical advantages of Baraqea's offerings, such as fast delivery, easy payments, and the 14-day exchange policy, to reinforce the customer-centric approach.
• •Maintain Cultural Sensitivity: Continue to respect and celebrate the brand's connection to traditional Omani fashion in both visuals and language, ensuring that modernity is balanced with a deep appreciation for heritage.

Social Perception

Highly Positive (among direct customers), Trustworthy, Classy and High-Quality

Copy Examples

• •لأنك تستحق الأفضل (because you deserve the best)
• •لأن وقتك ثمين (because your time is precious)
• •اجمل مكان تسوقت منه (the most beautiful place I shopped from)
• •فخورة بكل ما تقدمه صاحبة هذا الموقع من إبداع وتميز (proud of all the creativity and excellence the owner of this site offers)
• •جودة وأمانة وسرعة في التوصيل (quality, honesty, and speed of delivery)