Brand Tone

Elegant, Sophisticated, Aspirational, Personal, Passionate, Authoritative, Expert

Brand Values

• •Luxury & Quality
• •Timeless Design
• •Curation & Exclusivity
• •Livable Elegance
• •Personal Vision & Artistry

Best Practices

• •Develop a Comprehensive Brand Voice Guide: Document the brand's tone (elegant, aspirational, personal, authoritative), key messaging pillars, preferred vocabulary (and words to avoid), and provide clear examples. This ensures anyone creating content understands the desired communication style.
• •Prioritize "Livable Luxury" in Messaging: Consistently balance the aspirational and luxurious aspects with the idea that the home is a place for living and comfort. Avoid overly stark or unapproachable language.
• •Infuse Chantell Hayes's Personal Touch (Authentically): Where appropriate, use a voice that reflects the founder's passion and expertise. This can be through direct quotes, "founder's notes," or a slightly more personal and warm tone in storytelling elements, while maintaining overall sophistication.
• •Focus on Storytelling and Inspiration: Instead of just listing product features, tell the story behind the design, the craftsmanship, or how an item can transform a space. Use evocative language that paints a picture of a desirable lifestyle.
• •Maintain Visual and Textual Cohesion: Ensure the tone of the copy perfectly complements the high-quality, elegant imagery used on the website and social media. The language should feel as curated and luxurious as the products themselves. Regularly audit content across all channels to ensure consistency.

Social Perception

High-End & Niche, Designer-Led, Aesthetically Driven, Limited Public Awareness (Potentially)

Copy Examples

• •Website Banner: Discover Livable Luxury. At Banks Hayes, we believe your home should be a timeless reflection of you. Explore our curated collection and begin your design journey.
• •Instagram Post (Showcasing a product): Elegance in every detail. Our new [Product Name] embodies the quality craftsmanship and sophisticated design that defines the Banks Hayes collection. Imagine this transforming your space. #BanksHayes #LuxuryHome #InteriorDesign #TimelessElegance
• •Email Newsletter Subject: An Invitation to Inspired Living from Chantell Hayes Body Snippet: Dear [Customer Name], At the heart of Banks Hayes is a passion for creating spaces that are not just beautiful, but deeply personal. This week, I'm sharing inspiration on how to bring timeless warmth and curated luxury into your own home...
• •Product Description: Crafted for enduring beauty, the [Product Name] is more than an object; it's an heirloom in the making. Sourced with care and designed with a commitment to livable luxury, it promises to elevate your everyday.
• •About Us Snippet (Chantell Hayes's Voice): For me, a home is the ultimate form of self-expression. Banks Hayes was born from a desire to share my passion for timeless design and help you create a sanctuary that truly feels like your own. Let's create something beautiful together.