Brand Tone

Modern & Stylish, Functional & Practical, Reliable & Quality-Oriented, Aspirational yet Accessible, Direct & Informative, Engaging & Customer-Focused

Brand Values

• •Innovation
• •Quality
• •Functionality
• •Style
• •Security
• •Customer Satisfaction

Best Practices

• •Develop a Brand Voice Guide: Document the brand's tone (modern, functional, reliable), key messaging points, preferred terminology, and 'do's and don'ts' for communication. Share this with anyone creating content.
• •Focus on 'Show, Don't Just Tell': Instead of saying 'our bags are innovative,' describe the innovative features: 'Integrated USB port to charge on the go' or 'Hidden anti-theft pocket for your valuables.'
• •Prioritize Clarity and Conciseness: Reflect the bags' efficiency in your copy. Get straight to the point, highlighting benefits clearly and avoiding overly complex language. Use bullet points for features where appropriate.
• •Maintain Visual-Copy Cohesion: Ensure the tone of the copy aligns with the style of imagery and videos used. If visuals are modern and aspirational, the copy should echo this.
• •Engage with the Audience Authentically: When responding to comments or messages, maintain the established brand tone. Be helpful, informative, and reflect the brand's commitment to quality and customer satisfaction in every interaction. Use the languages your audience uses (French, Arabic) where appropriate and naturally.

Social Perception

Positive Product Perception, Seen as a Modern Solution, Value for Money, Responsive (in Morocco), Growing Awareness

Copy Examples

• •Headline: Elevate Your Commute. Secure Your Style. Body: Navigate the city with confidence. BANGE backpacks blend sleek, modern design with intelligent anti-theft features and all-day comfort. Your essentials, organized and protected. #BangeMaroc #UrbanStyle #SecureMobility
• •Headline: Travel Smarter, Not Harder. Body: Adventure awaits, and your BANGE travel bag is ready for it. Spacious, durable, and packed with smart features like USB charging, it’s the ultimate companion for every journey. Explore more. Worry less. #BangeTravel #SmartPacking #AdventureProof
• •Headline: The Perfect Fit for Your Hustle. Body: From boardroom to cityscape, BANGE bags are designed for the modern professional. With dedicated laptop compartments and a polished look, carry your ambitions in style. #BangeWorkLife #ProfessionalGear #DesignedForSuccess
• •Headline: More Than Just a Bag: It’s Your Daily Partner. Body: Why choose between style and function? BANGE offers both. Waterproof materials, ergonomic support, and a look that turns heads. Discover the difference quality makes. #MyBange #DailyEssential #StyleAndSubstance
• •Headline: Gift Them Peace of Mind (And Great Style!) Body: Looking for a practical and stylish gift? A BANGE bag offers innovative security, lasting quality, and a design they'll love. Show you care with the gift of smart carrying. #BangeGifts #SecureAndStylish #PerfectPresent