Brand Tone

Enthusiastic & Passionate, Friendly & Approachable, Knowledgeable & Nerdy/Geeky, Community-Oriented, Informal & Humorous

Brand Values

• •Passion for Gaming & Collectibles
• •Customer Satisfaction & Service
• •Quality
• •Family & Community
• •Integrity & Trust

Best Practices

• •Stay True to Your Roots: Continuously emphasize the "family-owned," "passionate brothers," and "Midwestern values" aspects in your communication. This builds trust and relatability.
• •Speak Your Audience's Language (Authentically): Use gaming and nerd culture references, slang (like "Poggers," "level up," "epic quest") naturally where appropriate, especially on social media and blogs. Avoid forcing it if it doesn't fit the message.
• •Show, Don't Just Tell Your Passion: Let your enthusiasm for the products and the culture shine through in product descriptions, blog posts, and social media interactions. Share why *you* love an item.
• •Prioritize Helpful and Friendly Customer Interactions: Ensure all customer service communications are polite, kind, and demonstrate integrity, reflecting your stated "Midwestern ethos." Make customers feel like they're dealing with fellow fans.
• •Maintain Consistency Across Platforms, Adjusting Formality: While LinkedIn will be more professional, the core values of passion, quality, and customer focus should still be evident. Social media can be more informal and humorous, but the underlying friendly and enthusiastic tone should remain consistent with the brand's core identity.

Social Perception

Positive, Trustworthy Small Business, Authentic to Nerd/Geek Culture, Appreciated for Customer Care

Copy Examples

• •Heads up, collectors! The [Product Name] just dropped, and it's POGGERS! 🔥 Limited stock – snag yours before it's history. We know you've been waiting for this one. #Collectible #NewArrival #PoggersShop
• •Your epic quest for the coolest toys, games, and anime gear ends here! Dive into Poggers.com – run by fans, for fans. Quality goodies, Midwestern charm, and zero BS. What will you discover today?
• •Alright, gamers! If you could only play ONE video game for the rest of your life, what would it be and why? Drop your legendary picks below! 👇 #GamingCommunity #PoggersPoll #VideoGames
• •🎉 Level Up Your Collection! Our [Sale Event Name] Starts NOW! 🎉 (Body focusing on great deals and the passion behind their selections).
• •We're as hyped about the [Product Name] as you are! This officially licensed [Product Type] is a must-have for any true fan. We've hand-picked it because, honestly, we wanted one for ourselves! Expect awesome quality and major cool points.