Brand Tone

Empathetic & Caring, Supportive & Encouraging, Authoritative & Knowledgeable, Trustworthy & Reliable, Positive & Hopeful

Brand Values

• •Animal Welfare
• •Quality & Efficacy
• •Non-Invasive Solutions
• •Support & Education
• •Innovation
• •Trust & Transparency

Best Practices

• •Prioritize Empathy: Always write from the perspective of a concerned and caring pet owner. Understand their anxieties and hopes, and let that understanding shine through in your language. Use words that convey compassion and support.
• •Balance Expertise with Accessibility: While showcasing your knowledge and the technical benefits of the braces, avoid overly clinical or jargon-heavy language. Explain complex issues in a way that is easy for the average pet owner to understand.
• •Focus on Solutions and Benefits, Not Just Features: Instead of just saying "durable material," explain "crafted from durable, breathable materials designed for long-lasting comfort and support during your dog's daily activities." Highlight how the brace improves the dog's life.
• •Incorporate User-Generated Content and Testimonials Authentically: Let the voices of satisfied customers and their recovering pets do some of the talking. When sharing their stories, maintain a tone of gratitude and shared joy, reinforcing the positive impact of your products.
• •Maintain a Hopeful and Encouraging Outlook: Even when discussing serious conditions, frame your message around the potential for improvement and recovery. Use uplifting language and success stories to inspire confidence and trust in your brand's ability to help.

Social Perception

Problem Solvers, Lifeline for Pets, Specialized & Niche, Investment in Pet Health, Community Focused

Copy Examples

• •Headline (Website/Ad): Give Your Best Friend the Gift of Movement. Discover Balto: Vet-Recommended Braces for a Happier, More Active Life.
• •Social Media Post (Instagram/Facebook - with a video of a dog improving): Watching them take those first pain-free steps again? Priceless. ❤️ Our [Specific Brace Name] is designed to support your dog through their recovery journey, every step of the way. Learn how we can help your furry family member regain their zest for life. #BaltoDogBrace #CanineMobility #DogRecovery #HopeForPaws
• •Product Description Snippet (for an ACL brace): Is an ACL injury holding your dog back? Our Balto Jump brace offers stable, non-surgical support, carefully engineered to aid in healing and reduce discomfort. Trust in Italian design and orthopedic expertise to help your companion get back on all fours, confidently.
• •Email Subject Line (to a potential customer who researched a brace): Supporting Your Dog's Journey to Better Mobility Starts Here.
• •Blog Post Title: 5 Signs Your Dog Could Benefit From an Orthopedic Brace (And How Balto Can Help).