Brand Tone

Warm, personal, unique, high-quality, and natural.

Brand Values

• •Quality & Craftsmanship
• •Natural & Clean Ingredients
• •Uniqueness & Originality
• •Customer Well-being
• •Sustainability

Best Practices

• •Reinforce handcrafted nature: Emphasize the care and quality invested in each product.
• •Highlight 'Clean' and 'Natural' Ingredients: Make the commitment to safe, phthalate-free, and natural ingredients a recurring theme.
• •Maintain an Approachable, Personal Voice: Address customers directly when appropriate (e.g., "Thank you for supporting my small business"). Share the "why" behind the brand.
• •Showcase the 'Unique' Factor: Remind customers that the scents are custom-blended and not mass-produced, offering them something special and distinct.
• •Address return policy concerns by proactively communicating the policy clearly and offering helpful solutions.

Social Perception

Generally positive, perceived as a provider of high-quality, handcrafted products with unique scents and natural ingredients. Small business feel resonates well. Potential inconsistencies in customer experience, particularly concerning returns, need to be addressed.

Copy Examples

• •"Because your sanctuary deserves a scent as unique as you are."
• •"Thank you for supporting my small business."
• •"Our handcrafted soaps are made with the cleanest, safest ingredients."
• •"Experience the difference of custom-blended scents, unlike anything else on the market."
• •"Meticulously blending and fine-tuning to create a truly special fragrance experience."