Brand Tone

Helpful and Informative, Enthusiastic and Passionate, Community-Oriented, Approachable and Friendly, Professional (B2B context)

Brand Values

• •Quality and Variety
• •Customer Support and Service
• •Reliability and Experience
• •Community Focus
• •Resourcefulness/Empowerment (DIY)
• •Environmental Consideration (stated)

Best Practices

• •Be Genuinely Enthusiastic: Let your passion for celebrations and balloons shine through. Use vibrant language and positive framing.
• •Prioritize Helpfulness: Always aim to provide value, whether it's a tip, product information, or inspiration. Anticipate customer questions and answer them proactively in your copy.
• •Speak to Your Community: Acknowledge your local Atlanta roots when appropriate and tailor messaging to different segments (decorators, DIYers, businesses) while maintaining a core friendly voice.
• •Keep it Approachable: Avoid overly technical jargon unless speaking specifically to professionals. Ensure your language is welcoming and easy to understand for everyone.
• •Stay Visually Inspired (especially on visual platforms): Let the joyful and creative nature of balloons influence your words. Use descriptive language that evokes the look and feel of celebrations. Platforms like TikTok show a playful and trendy voice can be effective.

Social Perception

Generally viewed as a reliable and well-stocked supplier for balloons and helium in the Atlanta area. Customers appreciate the wide selection and the availability of professional-grade products. Seen as a knowledgeable source for balloon artists and event planners, also catering well to the public for DIY projects. Engaging Online Presence. Supportive of the Balloon Community

Copy Examples

• •✨ Just landed! ✨ Get ready to elevate your next event with the stunning new [Product Name] collection from [Brand Name]! 🎈 From vibrant hues to elegant pastels, we've got everything you need to bring your vision to life. Swing by our Norcross showroom or shop online – your masterpiece starts at PS Helium! #PSHelium #AtlantaBalloons #NewArrival #BalloonDecor #PartyInspiration #[BrandName]
• •Calling all Atlanta Event Pros! 🥂 For over 23 years, PS Helium has been your trusted partner for quality balloons, helium, and all the accessories you need to wow your clients. We offer reliable helium rentals and a vast selection for projects big and small. Let's make magic happen together! Visit us in Norcross or explore pshelium.com. #AtlantaEvents #PartySupplier #HeliumRental #BalloonArtistry #PSHeliumPro
• •🤯 DIY Balloon Garland Hack! Watch how easy it is to create a showstopper with our [Specific Balloon Type]! Tag a friend who needs this for their next party! 😉 All supplies available at PS Helium - your one-stop party shop in Atlanta! #DIYBalloons #PartyHacks #BalloonGarland #PSHeliumTips #AtlantaParties #BalloonFun
• •Title: Unlock Your Inner Party Pro: Your Essential Guide to Choosing the Right Balloons | Snippet: Planning an event in Atlanta? From elegant weddings to fun birthday bashes, the balloons you choose make all the difference! At PS Helium, we’re passionate about helping you find the perfect match. This guide breaks down everything from latex to foil, helping you select the best options for your DIY balloon decor. Let's get creative!
• •Subject: 🎉 Get Ready to Inflate the Fun, [Customer Name]! Ideas & Offers Inside! | Intro: Hi [Customer Name], The team at PS Helium is here to help you celebrate all of life's moments, big or small! Whether you're a seasoned decorator or a DIY enthusiast, we've got the quality supplies and friendly advice you need. Check out our latest arrivals and a special tip for your next project...