Brand Tone

Authoritative, Traditional, Creative, Community-Oriented, Helpful

Brand Values

• •Quality
• •Versatility
• •Heritage
• •Sustainability
• •Creativity

Best Practices

• •Maintain an authoritative but approachable tone, referencing the brand's history and expertise in preserving.
• •Highlight the versatility of the jars beyond just preserving, showcasing creative uses in home decor and crafting.
• •Use inclusive language that fosters a sense of community among canners and DIY enthusiasts.
• •Incorporate visuals that showcase the aesthetic appeal of the jars and their various uses.
• •Always emphasize the quality and durability of the Ball Mason and Kilner jars, reinforcing their value proposition.

Social Perception

Trusted, Versatile, Nostalgic, Eco-conscious, Community Focused

Copy Examples

• •"Since 1884, Ball Mason Jars have been at the heart of homes, preserving memories and flavors for generations."
• •"Unlock your creativity with Kilner jars! From pantry storage to DIY decor, the possibilities are endless."
• •"Join our community of preserving enthusiasts! Share your tips, recipes, and canning creations with #BallMasonJars."
• •"Our Ball Blue Book Guide to Preserving offers expert advice and time-tested recipes for successful canning every time."
• •"Embrace sustainable living with our reusable glass jars, perfect for preserving, storing, and reducing single-use plastic."