Brand Tone

Playful & Humorous, Cool & Edgy, Enthusiastic & Passionate, Informal & Relatable

Brand Values

• •Individuality & Self-Expression
• •Pop Culture Savvy
• •Quality
• •Fun & Playfulness
• •Australian Owned & Operated
• •Ethical Practices & Sustainability

Best Practices

• •Keep it Playful and Informal: Use casual language, slang (appropriately, e.g., 'FAM,' 'jelly,' 'cray cray'), emojis, and a humorous approach in captions, product descriptions, and customer interactions.
• •Focus on 'Cool' & 'Fresh': Continuously highlight the uniqueness and stylishness of the clothing as an antidote to traditional, 'boring' babywear.
• •Encourage Community & User Content: Actively invite customers to share photos and experiences using branded hashtags, reinforcing the 'Baller Baby' identity and building social proof.
• •Highlight Australian Base: Promote 'Free AUS Shipping $80+'
• •Maintain fast local shipping.

Social Perception

Positive, Trendy & Unique, Good Quality, Engaging

Copy Examples

• •Baby don't cry, you gotta keep your head up when your rocking our in-house custom designed Pac tee
• •We're going cray cray for Tay Tay
• •No Money, No Problems!
• •Your little ones will be dropping 3's in their nappy's
• •Big Poppa, Queen B, Jordan designs