Brand Tone

Fun and Playful, Inspiring and Creative, Family-Oriented and Memory-Making, Approachable and Friendly, Confident and Innovative

Brand Values

• •Safety and Quality
• •Creativity and Fun
• •Family and Togetherness
• •Innovation
• •Empowerment
• •Made in the USA

Best Practices

• •Embrace "Fun" and "Sparkle": Consistently use vibrant, positive, and playful language. Incorporate words like "bling," "sparkle," "dazzle," "fabulous," "whimsical," and "fun" naturally within the copy.
• •Prioritize Safety and Assurance (without being clinical): Always subtly weave in the key benefits of "100% edible," "non-toxic," "plastic-free," and "nut-free" to build trust, but do so in an upbeat, reassuring way rather than a dry, technical one. Example: "Worry-free sparkle for your masterpieces!"
• •Focus on the Experience and Memory-Making: Highlight the joy of the decorating process and the creation of special moments with family and friends. Use storytelling to evoke emotion. Example: "Gather your little bakers for an afternoon of giggles and glitter!"
• •Keep it Visually Descriptive: Since the products are highly visual, use descriptive language that appeals to the senses and helps the customer imagine the beautiful results. "Cascading crystals of sugar," "a rainbow of shimmering sprinkles."
• •Be Enthusiastic and Encouraging: Adopt a tone that inspires creativity and makes customers feel confident in their ability to create something beautiful, regardless of skill level. Example: "No baking degree required to create showstoppers with our kits!"

Social Perception

Positive and Engaging, Innovative and Trustworthy (for safety), Associated with Special Occasions and Celebrations, Visually Driven, Activity-Focused

Copy Examples

• •Headline for a new cookie kit: "Unbox Your Sparkle! ✨ Our new [Theme] Designer Cookie Kit has arrived – pre-baked, pre-measured, and packed with 100% edible bling for dazzling, delicious fun. Ready, set, decorate!"
• •Instagram caption for a holiday-themed product: "Make this [Holiday] shimmer! 🎄❄️ From whimsical gingerbread houses to dazzling Glittery Sugar™, we’ve got everything you need for sweet, safe, and unforgettable family memories. All the fun, none of the fuss (or yucky plastics!). #BakeryBling #EdibleGlitter #HolidayBakingFun"
• •Website banner for Glittery Sugar™: "Seriously Safe Sparkle! ✨ Unlike craft glitter, our Glittery Sugar™ is 100% edible, non-toxic, and totally gorgeous. Sprinkle joy (and bling!) on everything from cookies to cakes. Dare to dazzle!"
• •Email subject line for a promotion: "Sweeten Your Day with a Sprinkle of Bling! 😉 Fun new arrivals + [Discount]% off!"
• •About Us snippet: "At Bakery Bling, we believe every dessert deserves a little sparkle, and every family deserves safe, sweet fun! Founded by Lauren Brooks, a mom on a mission, we’re shaking up the baking aisle with our 100% edible, USA-made Glittery Sugar™ and easy-to-use decorating kits. Let's make some memories, one sprinkle at a time!"