Brand Tone

Authentic & Core, Community-Focused & Supportive, Enthusiastic & Passionate, Approachable & Friendly, Informal & Engaging

Brand Values

• •Community
• •Authenticity
• •Passion for Skateboarding
• •Quality Products
• •Support & Inclusivity

Best Practices

• •Know Your Audience, Speak Their Language: Use authentic skate terminology and a conversational tone that resonates with skateboarders. Avoid overly corporate or generic language.
• •Highlight Community & Local Connection: Regularly feature local skaters, artists, and events. Emphasize the "Bakersfield" connection and the shop's role within the community.
• •Show, Don't Just Tell, Your Passion: Let the enthusiasm for skateboarding shine through in your descriptions, event promotions, and social interactions. Use energetic and positive language.
• •Maintain Authenticity: Be genuine. If the shop is about raw skateboarding and community, ensure the copy reflects that rather than trying to be something it's not. The owner's history is a strong point for authenticity.
• •Be Consistent Across Platforms, Adapt to Nuances: While the core tone should remain the same, adapt the style slightly for each platform (e.g., more visual and quick on TikTok/Instagram, potentially more detailed on Facebook or the blog). Ensure that even in shorter formats, the core values of community and authenticity come through.

Social Perception

Established & Respected Local Hub, Genuinely Invested, Knowledgeable & Passionate Staff, Cool & Current, Supportive of Local Talent

Copy Examples

• •Instagram Post (New Product): "Fresh drop of [Brand] decks just hit the wall! 🔥 Built tough for Bakersfield streets. Swing by and grab yours before they’re gone. #ImpactSkateShop #BakersfieldSkateboarding #SupportYourLocal"
• •Facebook Event Promotion: "Community Skate Jam this Saturday! 🤘 All wheels welcome. Let's celebrate Bakersfield's awesome scene. Giveaways, good vibes, and pure skateboarding. Link in bio for details. #ImpactSkate #BakoSkate #SkateCommunity"
• •TikTok Video Caption (Skate Clip): "Shop hangs and heavy tricks! 🤯 @[LocalRiderTag] shutting it down. What are you landing this week? #SkateLife #ImpactSkateshop #Bakersfield #FYPskate"
• •Website Blog Post Snippet (Charity Drive Recap): "Huge thanks to everyone who came out and supported our drive for @[CharityName]! Together, we made a real IMPACT. Bakersfield, you guys rock! More than just a skate shop, we're a family. #CommunityLove #ImpactGivesBack"
• •Product Description (Shop Deck): "Our new Impact shop deck – designed by skaters, for skaters, right here in Bakersfield. Perfect flex, killer pop, and built to handle whatever our streets throw at it. Rep your local! #ImpactSkateDecks #BakersfieldMade"