Brand Tone

friendly, value-driven, and helpful, with an aspirational touch.

Brand Values

• •Value for Money
• •Wide Selection/Variety
• •Customer Service
• •Australian Owned
• •Accessibility
• •Passion for Travel

Best Practices

• •Develop a Simple Tone of Voice Guide: Document the key characteristics of your brand's voice (e.g., "Friendly, not silly," "Value-driven, not cheap," "Helpful, not preachy"). Share this with anyone creating content.
• •Know Your Audience: Understand who you're talking to. The language used for a budget-conscious family will differ from that for a luxury traveler. Bags To Go seems to target a broad, value-conscious audience.
• •Use "You" and "We" Appropriately: Use "you" to speak directly to the customer and make it personal. Use "we" to represent the brand as a helpful entity (e.g., "We're here to help you find...").
• •Highlight Benefits Over Just Features, with a Value Slant: Instead of just saying "durable zippers," say "Durable zippers that keep your belongings secure, trip after trip – an investment in peace of mind without the premium price tag."
• •Read Aloud and Review: Before publishing, read the copy aloud. Does it sound like your brand? Is it friendly, clear, and does it emphasize the value proposition? Get a second pair of eyes to review for consistency if possible.

Social Perception

Go-To for Deals, Broad Range Provider, Mixed Customer Service Experience, Reliable for Standard Needs, Local Presence

Copy Examples

• •Headline: Ready for Adventure? Your Perfect Bag Awaits (at a Price You'll Love!) Body: Dreaming of your next getaway? Don't let a worn-out suitcase hold you back! At Bags To Go, discover Australia's largest range of luggage, backpacks, and travel essentials, all with amazing deals. Travel smarter, not harder! #BagsToGo #TravelDeals #AdventureReady
• •Headline: Spotted: Your New Favourite Handbag! 😉 Body: From workdays to weekends, find the handbag that just *gets* you. Explore our latest arrivals and classic styles – quality brands at prices that make accessorising fun. What style are you rocking this season? Tell us below! 👇 #BagsToGo #HandbagLove #StyleSteals
• •Headline: Oops-Proof Your Travels! ✈️ Essential Accessories You Didn't Know You Needed. Body: Lost luggage tags? Tangled chargers? We've all been there! Our range of smart travel accessories is here to make your journey smoother from check-in to touchdown. Shop smart, travel happy! What's your must-have travel gadget? #TravelTips #BagsToGoAU #SmartTravel
• •Headline: Built Tough, Priced Right. Luggage That Keeps Up With You. Body: Whether you're a frequent flyer or an occasional explorer, you need luggage you can count on. We stock durable brands designed to go the distance, without breaking the bank. Find your trusty travel companion today! Proudly Australian Owned. #LuggageSale #TravelAustralia #BagsToGo
• •Headline: School, Uni, or a Day Out? Backpacks for Every Hustle! Body: Carry your essentials in comfort and style! Our huge selection of backpacks has something for everyone – from kid-friendly designs to laptop-ready packs for the daily grind. Great quality, even better prices. What's in YOUR bag? #Backpack #DailyGrind #BagsToGoStyle