Brand Tone

Authentic, Artisanal & Appreciative, Customer-centric, Elegant & Vibrant, Accessible & Trustworthy

Brand Values

• •Tradition & Heritage
• •Craftsmanship & Quality
• •Authenticity
• •Customer Satisfaction
• •Cultural Promotion

Best Practices

• •Emphasize Authenticity and Origin: Always connect the products back to the Bagru craft and its Rajasthani roots. Use terms like \"authentic,\" \"traditional,\" \"handcrafted,\" \"artisan-made.\"
• •Use Evocative Language: Describe the colors, patterns, and the feel of the fabric. Words like \"vibrant,\" \"intricate,\" \"heritage,\" \"timeless,\" \"elegant\" can convey the brand's essence.
• •Highlight Craftsmanship: Subtly educate customers about the skill involved in block printing and hand-weaving, reinforcing the value of the products.
• •Maintain a Warm and Customer-Focused Voice: Ensure the language is inviting, helpful, and reflects the brand's commitment to customer satisfaction.
• •Visual Storytelling Alignment: Ensure the copy complements the visuals. If images showcase the intricate details of a print, the copy should echo that artistry and attention to detail. On platforms like Instagram and YouTube, let the product's beauty speak, supported by concise, descriptive text.

Social Perception

Positive, Appreciation for Tradition, Source of Ethnic Wear, Eco-conscious (by association)

Copy Examples

• •Headline: Drape Yourself in Heritage. Discover Authentic Bagru. Body: Each thread tells a story, each block print a tradition passed down through generations. Experience the timeless elegance of handcrafted Bagru Art apparel. Shop our collection today.
• •Headline: The Art of Bagru, Delivered to Your Doorstep. Body: From the historic village of Bagru to your wardrobe – explore our curated selection of hand-block printed sarees, suits, and dress materials. Quality craftsmanship, vibrant designs, 100% satisfaction.
• •Headline: Feel the Difference of Handcrafted. Body: Our Bagru Art pieces are more than just clothing; they are a celebration of skill and natural beauty. Indulge in the unique charm of traditional Indian textiles, made with passion.
• •Headline: Timeless Tradition, Modern Elegance. Body: Bagru Art brings you the best of Rajasthani heritage with clothing that blends intricate traditional prints with contemporary style. Find your perfect piece and wear a story.
• •Headline: Celebrate Color, Celebrate Craft. Body: Brighten your world with the rich hues and exquisite patterns of Bagru. Our artisans pour their hearts into every piece. Explore our latest arrivals and experience the magic of authentic Indian block prints.