Brand Tone

Authentic, Artisanal, Appreciative & Respectful, Warm & Inviting, Informative & Educational, Visually Rich

Brand Values

• •Heritage Preservation
• •Artisan Support & Empowerment
• •Authenticity & Craftsmanship
• •Sustainability & Eco-consciousness
• •Cultural Connection
• •Quality

Best Practices

• •Always Root Content in Authenticity: Consistently emphasize the handmade nature, the traditional techniques, and the origin of the products (Bagru, Rajasthan). Avoid overly trendy or generic language that could dilute the brand's unique identity.
• •Tell the Story of the Artisans and the Craft: Regularly share insights into the block printing process, the significance of motifs, and the people behind the creations. This reinforces the values of craftsmanship and heritage.
• •Use Warm, Respectful, and Evocative Language: Words should convey appreciation for the art form, the artisans, and the cultural heritage. Use descriptive language that paints a picture of the textiles' beauty and the richness of their tradition.
• •Highlight Sustainability and Natural Elements: Consistently mention the use of natural dyes and eco-friendly practices. This appeals to conscious consumers and reinforces a core brand value.
• •Maintain Visual and Verbal Cohesion: Ensure that the tone of the copy aligns with the visual aesthetic of the brand (which is currently strong on Instagram). The words should enhance the story told by the images. Regularly review all communication channels to ensure consistency.

Social Perception

Positive Association with Craftsmanship, Appreciation for Natural & Sustainable Products, Connection to Indian Heritage, Trustworthy, Niche Appeal

Copy Examples

• •Instagram Post (Image: Close-up of a vibrant Bagru print saree): Dive into a tradition woven with threads of history and heart. Each swirl of natural dye, every impression of a hand-carved block, tells a story of Bagru's timeless artistry. Wrap yourself in heritage. ✨ #BagruAdda #HandBlockPrint #SustainableFashion #ArtisanMade #IndianTextiles
• •Facebook Ad (Carousel of different products – dress, bedsheet, dupatta): From our artisans' hands to your home. Bagru Adda brings you authentic, handcrafted textiles, dyed with the goodness of nature. Discover unique pieces that celebrate tradition and empower our skilled craftspeople. Shop now and own a piece of Bagru's legacy. [Link]
• •Product Description (For a Kurti): Experience the gentle embrace of pure cotton, adorned with authentic Bagru hand block motifs. This kurti is more than just apparel; it’s a testament to generations of Rajasthani craftsmanship. Crafted with natural dyes by our talented artisans in Bagru, it’s designed for comfort, style, and a conscious lifestyle. Wear a story. [Add to Cart Button]
• •Email Newsletter Subject: Unveiling New Arrivals: Straight from the Heart of Bagru! Dear [Customer Name], This week, we're thrilled to share our latest collection, fresh from the looms and printing tables of Bagru. Discover new patterns and timeless designs, all lovingly handcrafted using age-old techniques and earthy, natural dyes. Each piece supports our artisan community and brings a touch of India's rich textile heritage to your wardrobe. Explore the collection: [Link]
• •"About Us" Snippet for Social Media Bio: Bagru Adda: Weaving tradition into every thread. 🌿 Authentic hand block printed textiles from Bagru, India. Supporting artisans, celebrating heritage, embracing sustainability. #BagruPrint #HandmadeWithLove