Brand Tone

Aspirational & Evocative, Quality-Conscious & Craft-Oriented, Balanced & Thoughtful, Customer-Centric & Practical

Brand Values

• •Quality Craftsmanship
• •Timeless Design
• •Functionality & Practicality
• •Lifestyle Expression
• •Customer-Centricity
• •Accessibility of Quality

Best Practices

• •Maintain a balance between aspirational language and practical descriptions.
• •Highlight the quality of materials and craftsmanship.
• •Emphasize how the bags cater to both daily needs and adventurous lifestyles.
• •Incorporate customer-centric language, showing that designs are inspired by user feedback and comfort.
• •Ensure all copy reflects the blend of vintage and modern aesthetics.

Social Perception

High-quality, Stylish, Functional, Durable, Aspirational, Customer-Centric

Copy Examples

• •"Each Baghugs backpack is designed to carry not just your belongings, but also your stories and emotions, accompanying you on every journey."
• •"Crafted with meticulous attention to detail, our bags blend timeless allure with modern functionality, ensuring a perfect companion for your daily adventures."
• •"Experience the perfect fusion of vintage charm and contemporary design with Baghugs. Premium materials meet thoughtful construction for a bag that's both stylish and practical."
• •"Inspired by your lifestyle, our people-oriented designs prioritize comfort and versatility, making Baghugs the ideal choice for work, travel, and everything in between."
• •"Baghugs: Where high-quality meets accessibility. We believe everyone deserves a bag that reflects their unique style and supports their everyday needs."