Brand Tone

Aspirational yet Accessible, Passionate and Knowledgeable, Trustworthy and Customer-Centric, Enthusiastic and Engaging, Chic and Stylish

Brand Values

• •Authenticity
• •Quality & Craftsmanship
• •Sustainability
• •Uniqueness & Functionality
• •Customer Satisfaction
• •Accessibility to Luxury

Best Practices

• •Always Emphasize Authenticity and Trust: Given the nature of pre-loved luxury, consistently reassure customers about the authenticity of products and the trustworthiness of the brand. Use phrases like "guaranteed authentic," "shop with confidence," "expertly verified."
• •Balance Aspiration with Accessibility: While showcasing high-end luxury, use inclusive language that invites customers to treat themselves. Highlight the value of pre-loved items and the unique appeal of customizations.
• •Showcase Expertise and Passion: Let the knowledge and love for luxury fashion shine through. Use descriptive language that highlights the craftsmanship, history, and unique features of the bags. Mention the restoration process when relevant.
• •Maintain a Chic and Elevated Visual and Verbal Language: Ensure that the copy, like the product photography, is polished, sophisticated, and aligns with the high-end nature of the items. Avoid overly casual slang unless specifically for a platform like TikTok where it fits the informal, enthusiastic vibe.
• •Foster a Sense of Community and Exclusivity (in a positive way): Use language that makes customers feel like they are part of an exclusive club of discerning fashion lovers. Highlight unique finds, limited availability (naturally, due to pre-loved nature), and the special experience of shopping with Bag Envy (e.g., live shows, customizations).

Social Perception

Highly Trusted Reseller, Provider of Unique Luxury Finds, Go-To for Desirable Brands, Fair and Value-Oriented, Engaging and Community-Focused (especially on TikTok)

Copy Examples

• •Instagram Post (Image: A beautifully restored Chanel wallet on a new chain): Timeless elegance, reimagined. ✨ Our expert restoration and signature chain customization breathe new life into iconic Chanel pieces, making luxury uniquely yours. Discover the Bag Envy difference. #LuxuryRedefined #ChanelWalletOnChain #SustainableStyle #BagEnvyAustin
• •Website Homepage Banner: Authentic Luxury. Enduring Style. At Bag Envy, we curate and restore the world's most coveted designer handbags, offering you a sustainable way to own a piece of fashion history. Shop with confidence.
• •TikTok Video Caption (Video: Quick showcase of various new arrivals): Fresh finds just dropped! 🔥 From vintage Louis Vuitton to pristine Prada, your next treasure awaits. We guarantee authenticity, so you can indulge your Bag Envy guilt-free! 😉 Which one are you claiming? #LuxuryHaul #DesignerBags #AuthenticLuxury #BagEnvy #Preloved
• •Facebook Ad (Targeting users interested in luxury brands and sustainability): Love Chanel? Adore Dior? Dream of Hermès? Bag Envy brings you authentic pre-loved luxury, meticulously restored and often uniquely customized. Make a smart, stylish, and sustainable choice. Explore our collection today and find the bag you'll envy (until it's yours!).
• •Product Description Snippet (for a restored vintage bag): This vintage [Brand Name] [Bag Model] has been lovingly restored by the artisans at Bag Envy, ensuring its timeless beauty continues to shine. We've [mention specific restoration like 'conditioned the leather to its original suppleness' or 'polished the hardware to a brilliant gleam'], and it's now ready for its next chapter with you. An investment in style and history.