Brand Tone

Friendly and Approachable, Creative and Inspiring, Nostalgic and Heartwarming, Community-Focused

Brand Values

• •Creativity
• •Quality
• •Joy of Making
• •Connection
• •Tradition/Nostalgia

Best Practices

• •Always Emphasize the Joy of Creation: Frame the products not just as kits, but as facilitators of a joyful and rewarding experience. Use words like "delight," "cherish," "create," "imagine," and "heartfelt."
• •Maintain a Warm and Encouraging Voice: Address the audience directly and in a friendly manner. Avoid overly technical jargon and make the craft feel accessible to beginners.
• •Incorporate Nostalgia and Emotional Connection: Remind customers of the sentimental value of teddy bears and handmade items. Use storytelling to evoke emotions.
• •Foster Community Through Language: Encourage sharing, use community-specific hashtags, and feature customer creations. Make your audience feel like part of the "Bärchenmacher" family.
• •Keep it Visual and Descriptive: Since it's a craft, use vivid language to describe the textures, the process, and the adorable outcome. Let the copy complement the visual appeal of the teddy bears.

Social Perception

Hobbyist Brand, High-Quality Kits, Fun and Engaging, Supportive Community, Gift-Worthy

Copy Examples

• •Instagram Post: "Unleash your inner artist and stitch a friend for life! ✨ Our teddy bear kits have everything you need to bring your very own cuddly companion to life. Which bear will you create next? Share your #Bärchenmacher moments!"
• •Facebook Ad: "Remember the magic of your first teddy bear? Relive that joy or gift it to someone special. With Bärchenmacher kits, you're not just making a bear, you're crafting memories. Discover our new collection today!"
• •Website Homepage Banner: "Craft Your Cuddle: High-quality teddy bear making kits for moments of pure joy and creativity. Start your heartwarming project now!"
• •Email Newsletter Subject: "Cozy Up & Create: New Arrivals and Bear-Making Inspiration Inside!"
• •TikTok Video Caption: "Watch the magic happen! ✨ From fluffy fabric to a huggable friend. #TeddyBearDIY #Bärchenmacher #CraftTok #HandmadeHappiness"