Brand Tone

Sophisticated, Artisanal, Sensory, Personal, Understated

Brand Values

• •Curation & Uniqueness
• •Quality Craftsmanship
• •Sensory Experience
• •Understated Luxury
• •Mindful Living

Best Practices

• •Develop a Brand Voice Guide: Document the identified tone (sophisticated, artisanal, sensory, personal, understated) with examples of do's and don'ts. Include preferred vocabulary and phrases to avoid.
• •Focus on Evocative Language: Use rich, descriptive adjectives and sensory details, especially when describing scents, textures, and the experience of using the products. Appeal to emotion and aspiration.
• •Maintain Elegance and Clarity: Ensure all copy is grammatically correct, well-structured, and uses a slightly more formal yet approachable vocabulary. Avoid slang, overly casual contractions, or overly technical jargon unless explaining specific ingredients clearly.
• •Tell Stories: Whether it's the story of a product's origin, the inspiration behind a scent, or how an item can enhance a customer's life, weave narratives into the copy to connect on a more personal level, reinforcing the 'passionate curation' aspect.
• •Ensure Consistency Across All Touchpoints: The sophisticated and artisanal tone should be present in website copy, product descriptions, email marketing, any (future) social media, packaging, and customer service interactions. Regular audits can help maintain this consistency.

Social Perception

Niche & Boutique, Aspirational, Trustworthy (within its own platform), Discerning & Tasteful

Copy Examples

• •Homepage Banner: "Elevate Your Everyday. Discover curated scents and artisanal goods for a home that tells your story."
• •Product Description (Candle): "Immerse yourself in the tranquil embrace of 'Evening Bloom.' Hand-poured soy wax infused with notes of night jasmine, sandalwood, and a whisper of clove. An invitation to unwind and savor the moment."
• •Email Subject Line (New Collection): "Unveiled: The Art of Sensory Living – Explore Our New Arrivals."
• •"About Us" Snippet: "At Badger and Fox Singapore, we believe that true luxury lies in the details. Our passion is to seek out unique, beautifully crafted lifestyle essentials that transform daily rituals into moments of quiet indulgence."
• •Social Media Post (if they had one, for a diffuser): "Craft an atmosphere of serene sophistication. Our reed diffusers offer a continuous, subtle fragrance journey, transforming your space into a sanctuary of calm. Explore the collection."