Brand Tone

Edgy, playful, confident, customer-centric, and value-driven

Brand Values

• •Customer Satisfaction
• •Quality Craftsmanship
• •Affordability/Value
• •Efficiency and Fast Turnaround
• •Individuality and Self-Expression
• •Honesty and Transparency

Best Practices

• •Emphasize the 'customer-first' approach in all communications.
• •Be direct and transparent, especially when communicating value and pricing.
• •Clearly communicate the benefits of the product (quality, fast turnaround, price).
• •Explain how the company delivers on its promises through efficiency and streamlined processes.
• •Maintain a playful and trendy tone in product descriptions, especially for signs with catchy phrases.

Social Perception

High-quality products, excellent customer service, fast shipping and delivery, good value for money, trustworthy and reliable, trendy and desirable.

Copy Examples

• •"Badass products with badass service at a badass price."
• •"Let’s make some memories glow."
• •"We run a tight ship, cut the fluff, and pass those badass savings straight to you."
• •Product description for "'BABE YOU LOOK SO COOL' Neon Sign"
• •Product description for "'It was all a dream' Neon Sign"