Brand Tone

Helpful and Customer-centric, Professional and Quality-focused, Enthusiastic and Celebratory, Reliable and Experienced

Brand Values

• •Quality
• •Customer Satisfaction
• •Reliability
• •Making Moments Special
• •American Made

Best Practices

• •Always Emphasize Quality and Professionalism: Consistently mention the high-grade materials, US printing, non-reflective properties, and professional design in product descriptions, posts, and communications.
• •Focus on the Customer's Success/Event: Frame benefits around how the backdrops enhance their photos, events, and create memorable experiences (e.g., "made the event," "exceeds expectations").
• •Maintain a Helpful and Approachable Voice: Ensure customer service interactions and general communications are friendly, responsive, and solution-oriented, as reflected in current positive feedback.
• •Showcase Enthusiasm and Celebration: Use positive and vibrant language, especially when promoting backdrops for parties, celebrations, and special occasions. Connect the product to joy and excitement.
• •Be Reliable and Trustworthy in Your Messaging: Clearly state key information like "Made in USA," shipping expectations, and customization options to build and maintain the trust the brand has already established.

Social Perception

High Trust, Excellent Quality, Superb Customer Service, Value for Money, Go-to for Events

Copy Examples

• •✨ Make your next [Event Type, e.g., Hollywood Glam party] unforgettable! Our new '[Backdrop Name]' backdrop is here to bring the glitz and glamour. Professionally designed, printed in the USA on high-quality, non-reflective fabric. Your photos will look stunning! Ready to make some magic? Shop now! #AlbaBackgrounds #EventDecor #PhotoBoothFun #[Theme]Backdrop #MadeInUSA
• •Invest in perfection for your photography or event. At Alba Backgrounds, each backdrop is impeccably designed and printed on premium, non-reflective, and washable fabric right here in the USA. Experience vibrant colors and lasting durability that makes every shot, and every occasion, shine.
• •Subject: Elevate Your Events with Custom Alba Backgrounds. Hi [Planner Name], At Alba Backgrounds, we specialize in creating high-quality, custom backdrops that transform spaces and make events truly memorable. From large-scale stage designs to unique expo booth backdrops, our US-printed fabrics ensure a professional, non-reflective finish. Let us help you bring your clients' visions to life. We'd love to discuss your upcoming needs. Best, The Alba Backgrounds Team
• •Hear it from our amazing customers! We're passionate about helping you create spectacular moments. See how Alba Backgrounds has helped photographers, event planners, and party hosts shine.
• •Planning a special celebration? 🥳 From birthdays to proms, our backdrops help set the perfect scene! What theme are you dreaming of for your next event? Let us know! #AlbaBackgrounds #PartyPlanning #EventBackdrops #PhotoFun #CustomerLove