Brand Tone

Approachable and Friendly, Professional and Quality-Oriented, Community-Focused, Helpful and Solution-Oriented, Enthusiastic and Passionate

Brand Values

• •Quality Craftsmanship
• •Customer Satisfaction
• •Customization and Creativity
• •Local Community Support
• •Reliability and Trustworthiness
• •Collaboration

Best Practices

• •Always Be Approachable: Use a friendly, conversational style. Address your audience directly (e.g., "you," "your team"). Avoid overly formal or technical jargon unless explaining a specific process clearly.
• •Highlight Quality and Local Focus: Consistently mention the quality of materials and craftsmanship. Remind your audience that you are a local Grand Forks business supporting the community.
• •Showcase Collaboration and Solutions: Frame your services as a partnership. Emphasize how you help clients solve their apparel or promotional needs and bring their ideas to life. Use phrases like "Let's create," "We can help you with," "Your vision, our expertise."
• •Maintain Enthusiasm: Let your passion for creating great custom products shine through. Use positive language and express excitement about client projects and community involvement.
• •Be Visually Consistent with Your Words: Ensure the images and videos accompanying your copy reflect the same values of quality, creativity, and community. A high-quality photo of a well-printed shirt reinforces a message about quality craftsmanship.

Social Perception

Positive, Reliable Local Provider, Creative Partner, Supportive of the Community

Copy Examples

• •Gear up, [School Name] Eagles! 🦅 We had a blast printing these awesome new [hoodies/t-shirts] for the team. Looking sharp and ready to soar! Need custom gear for your school or team? Send us a message – let's create something amazing together! #CustomApparel #[SchoolMascot] #GrandForksPride #ScreenPrintingMagic #BackAlleyStudiosGF
• •Your Brand. Your Style. Our Expertise. ✨ From custom uniforms that unite your team to eye-catching promotional products that get you noticed, Back Alley Studios GF is your local partner for quality and creativity. Let's discuss your vision! Visit us at [link to website] or stop by the shop in Grand Forks. #ShopLocalGF #BusinessBranding #CustomMerch #Embroidery #ScreenPrinting
• •Got an idea? Let's make it wearable! Our design team at Back Alley Studios GF loves bringing your visions to life. Whether it's for your business, event, or just for fun, we're here to help every step of the way. Quality custom apparel, made right here in Grand Forks. Get a quote today! #GraphicDesign #CustomShirts #MadeInGrandForks #YourDesignHere
• •Happy [Holiday Name] from all of us at Back Alley Studios GF! We're so grateful for our amazing customers and the vibrant Grand Forks community. Wishing you a wonderful celebration! P.S. Still need last-minute custom gifts? We've got creative ideas brewing! 😉 #HappyHolidays #GrandForksCommunity #ThankYou #CustomGifts
• •Wondering about minimum orders for your custom project? At Back Alley Studios GF, we work with you! While some processes are better for larger runs, we're happy to discuss options for projects of all sizes. Your awesome idea deserves to be seen! Drop us a line with your details. #FAQ #CustomPrinting #TeamGear #EventShirts #AskUsAnything