Brand Tone

Artisanal & Handcrafted, Evocative & Comforting, Sophisticated & Luxurious, Regional & Authentic

Brand Values

• •Quality Craftsmanship
• •Creating Atmosphere
• •Local Identity/Inspiration
• •Customer Experience
• •Sustainability
• •Non-toxic ingredients

Best Practices

• •Develop a Brand Voice Guide: Document your brand's specific tone (e.g., sophisticated, warm, witty, minimalist), key messaging points, and "do's and don'ts" for language. This ensures everyone writing for the brand is aligned.
• •Focus on Sensory Language: Especially for candles, use vivid, descriptive words that appeal to the sense of smell, evoke emotions, and paint a picture of the experience the candle will provide (e.g., "enveloping warmth," "crisp notes," "a whisper of smoke").
• •Tell a Story: Connect your products to a larger narrative. For Hiša Candle Co., this could be the story of Texan inspiration, the meticulous craft of hand-pouring, or the specific mood each scent is designed to create.
• •Maintain Consistency Across All Channels: Ensure the tone used on your website aligns with your product descriptions, social media posts, email marketing, and any customer service interactions.
• •Understand Your Audience: Tailor your language to resonate with your target customer. If aiming for a luxury market (as suggested by the Baccarat Rouge association), use more elevated and sophisticated language. If targeting a broader audience seeking comfort, the tone might be warmer and more inviting.

Social Perception

Customers highly value scent quality and throw (how well the scent fills a room), Clean burning and long-lasting candles are important, Aesthetic appeal (jar design, packaging) contributes to the perceived value, Good customer service and prompt shipping are appreciated, Many consumers are drawn to candles that evoke memories, specific moods, or a sense of comfort and relaxation, There's a growing appreciation for natural, non-toxic, and sustainably sourced ingredients.

Copy Examples

• •Headline: Unveil Timeless Elegance. Experience Rouge by Hiša Candle Co. *Body:* Inspired by the allure of Baccarat, our hand-poured Rouge candle blends sophisticated notes of bergamot, jasmine, and rich amber. Transform your space into a sanctuary of luxury and intrigue. Crafted in Texas for moments of pure indulgence.
• •Social Media Post: Elevate your everyday. ✨ Our small-batch, Texas-crafted candles are designed to bring warmth, comfort, and a touch of Lone Star charm to your home. Discover your signature scent at hicocandleco.com.
• •Product Description Snippet (for "Rouge"): A captivating dance of fragrance. Rouge unfolds with bright bergamot and juicy pomegranate, leading to a heart of intoxicating jasmine, all resting on a warm, lingering base of oakmoss and amber. Hand-poured with precision for an unforgettable sensory experience.
• •Email Subject Line: An Invitation to Indulgence: Discover Hiša Candle Co. *Body Teaser:* Crafted with passion in the heart of Texas, our candles promise more than just a scent – they offer an experience. Find your perfect ambiance today.
• •Ad Copy: From Our Hands to Your Home. Hiša Candle Co. – where Texas tradition meets artisanal craftsmanship. Light a candle, create a memory. Explore our collections, including the luxurious Rouge.