Brand Tone

innovative, caring, and sophisticated

Brand Values

• •Innovation: To redefine sun care and make it effortless.
• •Well-being & Self-Care: To encourage individuals to prioritize their well-being efficiently and effortlessly, promoting self-care and mental wellness.
• •Transparency: Belief in being transparent about ingredients, using high-quality ingredients with no harmful additives.
• •Inclusivity and Diversity: Creating products for everyone, regardless of gender, race, ethnicity, or age.
• •Quality & Efficacy: Focus on safety and efficacy, with extensive research and refinement of formulas.

Best Practices

• •Develop a Brand Voice Guide: Create a comprehensive document outlining the brand's tone, key messaging points, "words we use," and "words we avoid." This ensures everyone writing for the brand is aligned.
• •Focus on "Effortless Innovation": Consistently weave in the message of how Baboski makes advanced skincare (especially sun protection) easy and seamless to integrate into daily life. Use words like "effortless," "seamless," "integrated," alongside "innovative," "groundbreaking," "pioneering."
• •Emphasize Care and Well-being: Infuse copy with words that evoke a sense of nurturing, pampering, and concern for the customer's overall well-being. Connect product benefits to feelings of self-care, confidence, and peace of mind.
• •Maintain a Sophisticated yet Accessible Language: While highlighting the luxury and scientific aspects, ensure the language remains clear, inviting, and understandable to the target audience. Avoid overly technical jargon without explanation.
• •Review and Refine Regularly: Periodically audit all brand communications (website, social media, ads) to ensure consistency with the established tone and values. Adapt as the brand evolves, but always with the core identity in mind.

Social Perception

Emerging Innovator, Luxury and Quality, Problem-Solver, Limited Public Awareness (Currently)

Copy Examples

• •Baboski: Revolutionize Your Ritual. Effortless Sun Protection, Infused in Your Daily Bath. *Body:* Step into a new era of skincare. Our award-winning EncapShield® SPF technology transforms your shower into a moment of care and protection. Indulge in luxurious, meticulously crafted formulas that leave your skin shielded, nourished, and radiant. Because well-being should be effortless.
• •Embrace the sunshine, effortlessly. ☀️ Baboski’s groundbreaking bathe-on sunscreen means your daily cleanse now doubles as your first layer of sun defense. Made with love, the safest filters, and a passion for your well-being. Discover the joy of simplified self-care. #Baboski #BatheOnSunscreen #InnovationInCare #LuxurySkincare #SelfCareSimplified
• •Indulge your hands with Baboski’s [Product Name] Hand Cream. Meticulously crafted with [Key Ingredient 1] and [Key Ingredient 2], this luxurious formula deeply hydrates and protects. More than just moisture, it’s a daily ritual of care for hands that do so much. Gentle, effective, and beautifully sophisticated.
• •At Baboski, we believe self-care shouldn't be a chore. Inspired by the desire to simplify sun protection without compromising efficacy, we embarked on a journey to create something truly extraordinary. Two years of passion, research, and countless refinements led to India’s first bathe-on sunscreen – a testament to our dedication to your well-being and the art of innovative skincare.
• •Introducing Baboski: Where Luxury Meets Groundbreaking Sun Care. *Email Body Preview:* Tired of sticky sunscreens? Discover a new way to shield your skin. Baboski integrates powerful, gentle SPF protection directly into your bathing ritual. Experience the future of self-care.