Tono de Marca

Caring & Empathetic, Innovative & Solution-Oriented, Passionate & Personal, Elegant & High-Quality, Conscious & Responsible

Valores de Marca

• •Well-being: Prioritizing skin health, gentleness, and the overall well-being of their customers.
• •Innovation: Commitment to developing advanced and effective solutions for skincare.
• •Sustainability & Responsibility: A core value is providing eco-friendly alternatives and promoting a more responsible approach to beauty.
• •Quality & Efficacy: Ensuring products are effective, durable, and made to high standards.
• •Authenticity & Passion: Driven by the founder's personal story and genuine desire to make a difference.

Mejores Prácticas

• •Emphasize Care and Gentleness: Always highlight how the products are kind to the skin and promote well-being. Use words like 'gentle,' 'soft,' 'caring,' 'nurturing.'
• •Highlight Innovation with Purpose: When discussing the technology or design, connect it back to the benefits for the user (e.g., 'innovative fibers for a deeper, yet gentler cleanse') and its positive impact (e.g., 'designed to protect your skin and the planet').
• •Weave in the Sustainability Narrative: Consistently mention the eco-friendly aspect, such as reducing waste and replacing disposable products. This is a key differentiator and value.
• •Maintain a Personal and Passionate Voice: Where appropriate, echo the founder's passion and personal commitment to quality and responsible beauty. This adds authenticity.
• •Keep it Elegant and Aspirational, yet Accessible: While the brand has luxury associations, the core product is for everyday use. The tone should be refined and speak to quality, but also be inviting and relatable to a broad audience seeking better skincare solutions.

Percepción Social

Positive & Appreciative, Eco-Conscious Choice, Innovative & High-End, Trustworthy

Ejemplos de Copy

• •Headline: Rediscover Your Radiance, Responsibly. Body: Tired of harsh makeup removers and wasteful wipes? Babette Switzerland’s innovative cleansing gloves gently lift away impurities with just water, leaving your skin soft, clean, and glowing. Embrace a simpler, kinder, and more sustainable beauty ritual. Your skin, and the planet, will thank you. Call to Action: Experience the Babette Glow.
• •Headline: The Swiss Secret to Flawless Skin is Surprisingly Simple. Body: For centuries, Swiss craftsmanship has stood for quality and precision. Babette Switzerland brings that same dedication to your skincare. Our ultra-soft, technologically advanced fibers cleanse deeply yet gently, revealing your natural beauty without irritation. Call to Action: Discover Swiss Innovation for Your Skin.
• •Headline: More Than a Glove, It's a Commitment. Body: Babette Switzerland was born from a passion for well-being – yours and our planet’s. Each reusable cleansing glove is a testament to our commitment to sustainable beauty, offering an effective, gentle, and eco-conscious alternative. Join us in making a beautiful difference. Call to Action: Make the Switch to Sustainable Beauty.
• •Headline: Loved by Sensitive Skin, Approved by Dior Spas. Body: Experience the gentle power trusted by skincare experts and loved by those with the most delicate skin. Babette Switzerland’s cleansing gloves offer a spa-like cleanse at home, using only water to remove makeup and impurities effectively. Indulge in a touch of luxury, every day. Call to Action: Treat Your Skin to the Best.
• •Headline: From a Personal Quest to a Global Shift in Beauty. Body: Babette Keller Liechti’s journey to find a gentle, effective, and sustainable skincare solution led to the creation of our revolutionary cleansing gloves. Join the thousands who have transformed their skincare routine with this simple yet powerful innovation. Call to Action: Join the Babette Revolution.