Brand Tone

Helpful, Instructional, Encouraging, Creative, Customer-centric, and Enthusiastic

Brand Values

• •Quality & Effectiveness
• •Customer Satisfaction
• •Creativity & Transformation
• •Accessibility & Ease of Use
• •Community (aspirational)

Best Practices

• •Anticipate customer questions in your copy and offer solutions.
• •Showcase customer testimonials and reviews to build trust.
• •Focus on the transformative power of the dyes and the creative possibilities they unlock.
• •Develop a simple brand voice guide for anyone creating content.
• •Highlight the ease of use and accessibility of the products.

Social Perception

Positive product experience, reliable service, and a go-to resource for fabric dyeing needs.

Copy Examples

• •Give new life to your garments with Aybel Shop fabric dyes!
• •Let customers speak for us: See our amazing reviews!
• •Our FAQ and team are here to help!
• •Get inspired by fellow dyers and discover endless color possibilities.
• •Transform your clothes with vibrant colors and express your unique style.