Brand Tone

Helpful & Instructive, Encouraging & Creative, Reliable & Quality-Focused, Direct & Clear

Brand Values

• •Transformation & Renewal
• •Creativity & Self-Expression
• •Quality & Effectiveness
• •Customer Support & Guidance
• •Community

Best Practices

• •Anticipate customer questions in your copy and provide clear, accessible answers.
• •Frame customer service as a partnership.
• •Showcase customer testimonials and results.
• •Use Inclusive and Community-Oriented Language: Encourage sharing, use user-generated content (with permission), and foster a sense of belonging (e.g., "Join the movement," "Share your creations," "Our community").
• •Explain the dyeing process and product benefits in a way that is easy for everyone to understand.

Social Perception

Positive, Engaged (Potentially), International Reach

Copy Examples

• •Let's make your dyeing dreams a reality.
• •Get inspired by our community gallery and share your own #AybelCreations!
• •Give new life to your garments with Aybel dyes!
• •Experiment with different surfaces and create unique, personalized items.
• •Our dyes deliver good, lasting results on various natural and semi-synthetic fibers.