Brand Tone

Artisanal & Appreciative, Authentic & Genuine, Elegant & Sophisticated (yet accessible), Warm & Inviting, Proudly Greek

Brand Values

• •Craftsmanship
• •Uniqueness & Individuality
• •Support for Local Artisans
• •Quality
• •Authenticity
• •Passion for Creation

Best Practices

• •Emphasize "Handmade" and "Unique": Consistently use terms that highlight the artisanal nature and individuality of the products (e.g., "handcrafted," "artisan-made," "one-of-a-kind," "limited edition," "unique piece").
• •Tell the Story: Incorporate narratives about the designers, the inspiration behind products, or the traditional techniques used. This adds depth and connects emotionally with the audience.
• •Use Evocative and Sensory Language: Describe the textures, materials, and the feeling the products evoke (e.g., "soft woven cotton," "sun-kissed ceramics," "intricate details," "a touch of the Aegean").
• •Maintain a Warm and Appreciative Voice: Address customers in a friendly, respectful manner that shows gratitude for their appreciation of craftsmanship. Avoid overly casual slang or overly formal, corporate language.
• •Showcase Greek Heritage (Authentically): When relevant, subtly weave in elements of Greek culture, inspiration, or the origin of the materials/designs without being cliché. Authenticity is key. Focus on the modern interpretation of Greek artistry.

Social Perception

Customers likely perceive Aybel.gr as a source for distinctive, high-quality handmade items with a clear Greek identity. The brand is likely viewed as stylish and aesthetically pleasing, appealing to those who appreciate design and unique accessories/décor. There's an association with supporting local talent. The perception is generally positive, though perhaps limited to a niche audience. Trustworthiness is likely built through the quality of their products and the transparency about their handmade nature

Copy Examples

• •Feel the touch of Greece with our 'Santorini Breeze' tote. Handcrafted with passion by local artisans, each stitch tells a story of tradition and modern style. More than just a bag, it's a unique piece of art to carry with you. #AybelCreations #HandmadeInGreece #UniqueDesign
• •Discover the soul of Greek craftsmanship in our new collection! ✨ From intricately woven bags to stunning hand-poured ceramic home accents, each piece is a testament to timeless skill and unique vision. Find your treasure at aybel.shop. #Aybel #GreekDesigners #HandmadeLuxury #NewArrivals
• •At Aybel, we believe in the magic of handmade. We journey through Greece to find exceptional artisans, bringing their unique stories and creations straight to you. It's more than shopping; it's connecting with art. #SupportArtisans #AybelStory #PassionForCreation
• •A Touch of Handmade Elegance: Discover Aybel's Latest Treasures ✨ (Body snippet): Elevate your style with pieces as unique as you are. Our latest arrivals, handcrafted by talented Greek designers, are waiting to be discovered. Shop now for that special something.
• •Meet Eleni, the heart & hands behind our new ceramic collection! 🏺 Her passion for traditional techniques shines in every piece. Swipe up to see her beautiful work! #AybelArtisans #GreekCraftsmanship #BehindTheScenes