Brand Tone

Helpful and Informative, Encouraging and Creative, Customer-Focused and Appreciative, Direct and Practical

Brand Values

• •Quality and Efficacy
• •Versatility and Creativity
• •Customer Support and Engagement
• •Accessibility

Best Practices

• •Focus on Empowerment and Creativity: Use language that inspires customers to experiment and express themselves through color. Highlight the possibilities rather than just the product features.
• •Be Genuinely Helpful: Provide clear, concise instructions, tips, and troubleshooting advice. Anticipate customer questions and answer them proactively in your copy (website, FAQs, product descriptions).
• •Showcase and Celebrate Customers: Actively encourage user-generated content. Feature customer projects and testimonials in your marketing materials, using an appreciative and encouraging tone.
• •Maintain Clarity and Simplicity: While inspiring creativity, ensure the core information about product use, suitability, and benefits is easy to understand for a diverse audience (including international customers). Avoid overly technical jargon.
• •Adapt for the Platform, but Keep the Core Consistent: While the tone on an Instagram post might be slightly more informal than a detailed FAQ page, the underlying values of helpfulness, quality, and creativity should shine through consistently across all communications.

Social Perception

Based on the customer reviews visible on their site, Aybel is perceived positively by its users. Customers appreciate the wide range of beautiful colours, the quality of the dye, the ease of ordering, and the fast delivery. The brand appears to be trusted for color restoration and creative dyeing projects. The multilingual reviews indicate a positive reception across different European markets.

Copy Examples

• •Headline (Website Banner): Unlock a World of Colour. Aybel Fabric Dyes: Easy to Use, Beautiful Results, Endlessly Creative.
• •Social Media Post (Instagram/Facebook): Spotted: a faded favourite brought back to life! ✨ @[CustomerName] used our Olive Green dye to give this jacket a stunning makeover. What will you transform next? Share your #aybelshop creations! #fabricdye #diyfashion #upcycledclothing #creativecrafts
• •Product Description Snippet: Our vibrant Cherry Red fabric dye works beautifully on cotton, linen, silk, and more. Perfect for reviving old garments or starting your next creative project. Simple instructions included for machine or hand dyeing. Get inspired!
• •Blog Post Introduction: Ever wondered how to achieve that perfect ombré effect or give your plain tees a tie-dye twist? Our latest blog post is packed with tips and tricks to help you master new dyeing techniques with Aybel. Let’s get creative!
• •Email Newsletter Subject Line: New In: Dazzling Dyes + Fresh Inspiration for Your Next Project!