Brand Tone

Professional and Expert, Reliable and Trustworthy, Customer-Oriented, Quality-Focused, Direct and Informative

Brand Values

• •Quality
• •Craftsmanship
• •Customer Satisfaction
• •Security and Safety
• •Aesthetics
• •Reliability

Best Practices

• •Develop a Brand Voice Guide: Clearly document the desired tone, key messaging points, words to use, and words to avoid. Share this with anyone creating content.
• •Prioritize Clarity and Professionalism: Ensure all copy is grammatically correct, free of jargon (unless a technical audience is specifically addressed), and easy to understand. The language should always reflect expertise.
• •Focus on Benefits and Solutions: While describing features is important, emphasize how A.W. Hekken’s products and services solve customer problems (e.g., "enhanced security," "increased property value," "lasting durability").
• •Maintain Visual Consistency: Ensure that the tone of the copy aligns with the quality and style of the visuals used on the website and social media. High-quality imagery of well-installed fences reinforces a message of professionalism and quality.
• •Be Consistent Across All Channels: Whether it's a website FAQ, a social media update, or an email response, the tone should remain consistent, reinforcing the brand's identity as reliable, expert, and customer-focused. Regular audits of content across platforms can help maintain this consistency.

Social Perception

A Specialist Provider, A Quality Installer, A Professional Business, Inspirational (especially on Pinterest and Instagram)

Copy Examples

• •Headline: Secure Your Peace of Mind with Expertly Crafted Fencing. Body: At A.W. Hekken, we combine premium materials with precision installation to deliver fences that don't just define your property, but protect it. Discover lasting quality and timeless design. Request your quote today.
• •Headline: The Perfect Gate: Where Security Meets Style. Body: Your entrance makes a statement. Let A.W. Hekken craft a bespoke gate solution that offers robust security without compromising on aesthetic appeal. Explore our diverse range of designs.
• •Headline: Investing in Quality Fencing Pays Dividends. Body: Choose A.W. Hekken for durable fencing solutions built to withstand the elements and the test of time. Our commitment to craftsmanship ensures your investment is a lasting one. Learn more about our materials and process.
• •Social Media Post (with image of a new installation): Another stunning transformation complete! This [type of fence] not only enhances the property's curb appeal but also provides superior privacy and security. Proud of the A.W. Hekken team's dedication to excellence. #AWHekken #FencingSolutions #QualityCraftsmanship #HomeImprovement
• •Website About Us Snippet: For over [Number] years, A.W. Hekken has been synonymous with top-tier fencing and gate installations. Our foundation is built on unwavering quality, expert craftsmanship, and a commitment to exceeding client expectations. We are your trusted partner for all your fencing needs.