Brand Tone

Empowering, Inclusive, Positive, Friendly, Fashion-Forward

Brand Values

• •Inclusivity
• •Empowerment
• •Body Positivity
• •Quality and Comfort
• •Customer-Centricity
• •Individuality

Best Practices

• •Frame messaging around making the customer feel confident, beautiful, and good in their own skin. Use words like "celebrate," "empower," "shine," "confident."
• •Speak to "everyone," "all shapes and sizes." Avoid jargon that might exclude or confuse. Ensure imagery and examples reflect diversity.
• •Infuse copy with optimistic and uplifting words. Focus on the joy and confidence that fashion can bring. The brand name itself is a reminder ("Awesome Size").
• •Write as if you're talking to a friend or a valued member of your community. Use "we" and "you" to create a direct connection. Share "a bit of us."
• •When discussing products, connect features (like quality fabric, good fit, trendy design) back to the core values of comfort, confidence, and self-expression, rather than just listing specifications.

Social Perception

Provider of Choice, Advocate for Plus-Size Community, Community-Focused, Trust and Reliability

Copy Examples

• •Headline: Stop Searching, Start Shining. Your Perfect Fit is Here. Body: At Awesize, we believe fashion is for every body. Discover trendy, comfortable, and high-quality plus-size styles designed to make you look and feel amazing. Awesome + Size = You. Call to Action: Explore New Arrivals
• •Social Media Post: "Confidence looks gorgeous on you! 😉 Celebrate your curves and express your unique style with our latest collection. Because every size is awesome. #AwesizeFashion #CurveConfidence #PlusStyleAU" (Image: A smiling model confidently wearing an Awesize outfit)
• •Email Subject: Feel Fabulous, Effortlessly. ✨ Body: Hi [Customer Name], ready to redefine your style? Awesize brings you fashion that’s as bold, beautiful, and individual as you are. From everyday essentials to statement pieces, empower your look with clothing that truly celebrates you. Call to Action: Discover Your Awesize
• •Product Description Snippet (for a dress): "More than just a dress, it's a feeling. This piece drapes beautifully, celebrating your silhouette with every move. Crafted for comfort and designed to empower, it’s your new go-to for making a statement, effortlessly. #AwesizeStory #FeelGoodFashion"
• •About Us Blurb: "We're Awesize – an Australian, woman-owned brand passionate about one simple thing: making you feel incredible. We're not just selling clothes; we're building a community where fashion is inclusive, empowering, and full of life. Join us in celebrating every curve, every style, every story."