Brand Tone

Humorous, playful, friendly, approachable, lighthearted, cheerful, enthusiastic

Brand Values

• •Love for Animals/Pets
• •Joy & Happiness
• •Connection
• •Uniqueness & Fun Fashion
• •Environmental Awareness

Best Practices

• •Use humor and playful language, referencing Sunny Emilio's personality.
• •Maintain a friendly and approachable tone, as if communicating through a lovable pet.
• •Incorporate lighthearted and cheerful sentiments to bring smiles to the audience.
• •Express enthusiasm through lively language and exclamation points where appropriate.
• •Emphasize the brand's connection to animals, joy, and unique fashion.

Social Perception

Fun, engaging, novel, centered on a social media pet personality

Copy Examples

• •"Pawsome hoodies designed by pets, for humans! Get yours today!"
• •"Sunny Emilio says: 'You NEED this T-shirt!' (He actually barked it, but we translated.)"
• •"Bringing joy, one Frenchie face at a time. Shop Awawa and spread the smiles!"
• •"Unique designs that are totally fetch! Show your love for pets and the planet."
• •"As Sunny always says: Waf, Waf, Wear Awawa!"