Brand Tone

Sophisticated, trustworthy, and value-conscious.

Brand Values

• •Authenticity
• •Quality
• •Value
• •Sustainability
• •Exclusivity

Best Practices

• •Maintain consistent use of terminology related to authenticity and condition (e.g., '100% Authentic', 'In Perfect Condition').
• •Emphasize the 'exclusive' aspect of the pre-owned fashion to maintain a sense of luxury and desirability.
• •Highlight the value proposition clearly: access to designer brands at a reduced price.
• •Showcase the curated nature of the selection to reinforce the idea of high-quality and desirable pieces.
• •Incorporate the sustainability aspect subtly, reinforcing that buying pre-owned is a conscious choice.

Social Perception

A reliable source for authentic, high-quality pre-owned designer fashion, offering excellent value and customer service.

Copy Examples

• •Discover expertly curated, pre-owned designer fashion at AVVIIVVA. Authenticity guaranteed.
• •Shop our exclusive collection of 100% authentic, pre-owned luxury items. New arrivals daily.
• •AVVIIVVA: Where luxury meets value. Explore our range of designer pieces in perfect condition.
• •Make a sustainable choice without compromising on style. Shop pre-owned designer fashion at AVVIIVVA.
• •Elevate your wardrobe with our hand-picked selection of pre-owned designer pieces, all verified for authenticity and condition.