Tono de Marca

Conscious & Sincere, Empowering & Positive, Calm & Mindful, Informative & Transparent, Approachable & Inclusive

Valores de Marca

• •Ethically Sourced
• •Sustainably Considered
• •Quality in Construction
• •Comfort in Design
• •Empowerment & Inclusivity
• •Transparency
• •Australian Lifestyle Inspired

Mejores Prácticas

• •Develop a Brand Voice Chart: Clearly define the brand's personality traits, and then for each trait, list "Do's" and "Don'ts" for tone, language, and style. For Avila: Do use words like "conscious," "mindful," "empower," "sustainable," "comfort." Don't use overly technical jargon without explanation or overly aggressive sales language.
• •Prioritize "Show, Don't Just Tell": Instead of just saying "we are sustainable," show it through stories about material sourcing, production processes, or community impact, as Avila does on its "Ethics & Sustainability" page.
• •Maintain Visual-Verbal Harmony: Ensure that the calm, natural, and inclusive visual identity on the website and social media is consistently matched by a verbal tone that is also calm, natural, and inclusive.
• •Speak Directly to Your Audience with Empathy: Use "you" and "your" to create a direct connection, and address their needs and aspirations (e.g., desire for comfort, style, and ethical choices). Avila often speaks to empowering women and making them feel good.
• •Be Consistent Across All Channels, Yet Adapt to the Platform: While the core tone remains the same, slightly adapt the expression for different platforms (e.g., Instagram might be more visual with concise, engaging captions, while a blog post can be more in-depth and informative). However, the underlying values and personality must remain unwavering.

Percepción Social

Highly Trusted & Reputable, Authentically Sustainable & Ethical, Inclusive & Body Positive, Valued for Quality & Comfort, Seen as a "Good Find"

Ejemplos de Copy

• •Headline: "Feel Good, Inside & Out. Discover Avila The Label – Ethically Crafted Comfort That Moves With You."
• •Social Media Post: "More than just clothing, it’s a choice for a better world and a better you. Our latest collection, made with love from certified organic cotton, is designed to make every woman feel seen, supported, and effortlessly stylish. Because sustainability and inclusivity are always in fashion. ✨ #AvilaTheLabel #EthicalFashion #SustainableStyle #SizeInclusive #FeelGoodFashion"
• •Product Description Snippet (for a versatile legging): "From your morning yoga flow to your afternoon coffee run, our Ultimate Comfy Leggings are crafted for life’s every moment. Made with incredibly soft, breathable modal and designed for a flattering, comfortable fit that truly lasts. Ethically produced, because how your clothes are made matters. #ConsciousComfort #VersatileStyle"
• •Email Subject Line: "Pieces You’ll Love, Values You’ll Cherish: Explore New Avila Arrivals"
• •About Us Snippet: "At Avila, we believe in fashion that’s kind – to our planet, to the people who make our clothes, and to you. Inspired by the laid-back Aussie lifestyle, we create timeless, quality pieces from sustainable materials, helping you build a wardrobe that reflects your values and empowers your everyday."