Brand Tone

Functional and product-focused, emphasizing technical specifications and a direct, transactional approach rather than aspirational or evocative language.

Brand Values

• •Product Quality
• •Customization
• •Accessibility
• •Directness

Best Practices

• •Focus on "Why" Not Just "What": Instead of only stating the product is "100% silk," explain why that matters. Use benefit-oriented words: "soothes sensitive skin," "prevents hair breakage," "regulates temperature for perfect sleep."
• •Develop a Brand Story: The "About Us" page is a key opportunity to build trust. Expand on the brand's origin. Why the passion for silk? Who is behind the brand? A personal story can bridge the gap between a Chinese manufacturer and a UK customer.
• •Elevate the Language: Use more evocative and sensory language across all platforms. Words like "indulgent," "effortless," "radiant," "serene," and "cocoon" can create a more luxurious and aspirational tone than purely functional descriptions.
• •Humanize the Brand on Social Media: Go beyond static product photos. Show behind-the-scenes content (if possible), share customer testimonials (once available), and ask questions to engage the audience. Use captions to tell a mini-story about the feeling of wearing silk.
• •Create a Simple Tone of Voice Guide: Define the brand's personality (e.g., 'Elegant, Caring, and Genuine'). List 'words we use' (e.g., serene, indulge, glow) and 'words we avoid' (e.g., cheap, deal, basic). This ensures that anyone writing for the brand—from social media to customer service emails—maintains a consistent voice.

Social Perception

Due to a lack of independent reviews and online discussion, the social perception is largely controlled by the brand's direct presence. Customers likely perceive a company offering a wide range of pure silk products with customization options. However, the absence of social proof, a Chinese physical address, and return policies requiring international shipping might cause hesitation, leading to a perception more akin to a direct-to-consumer manufacturer than a curated lifestyle brand.

Copy Examples

• •Pure Mulberry Silk Pillowcase. Crafted from 100% Grade 6A 25 Momme silk, 750 thread count for durability. Available in standard and king sizes.
• •Avasilk.co.uk: Your source for 100% pure mulberry silk products. Shop sleepwear, bedding, and accessories.
• •Welcome to Avasilk.co.uk! We sell quality silk sleepwear and home textiles. Our commitment is to provide good silk products direct to you.
• •New Arrival: Men's Silk Robe. Made with 25 momme mulberry silk. See sizing chart on product page. Shop now at avasilk.co.uk.
• •Need a custom size? Avasilk offers customization by color, size, or from an image. Contact us for details.