Brand Tone

Informal, engaging, and approachable, while maintaining a focus on health and wellness.

Brand Values

• •Innovation
• •Quality
• •Sustainability
• •Engagement
• •Approachability

Best Practices

• •Maintain consistency in messaging across all platforms, even when adapting the tone to suit each platform.
• •Focus on the benefits of the products, highlighting how they enhance wellness through technology.
• •Use relatable language and humor, especially on platforms like TikTok, to connect with a broader audience.
• •Address potential skepticism by providing clear and accurate information about the products.
• •Showcase the products in relatable, everyday settings to make them more appealing to customers.

Social Perception

Trendy, innovative, and focused on enhancing wellness through technology, with an emphasis on relatability and engagement.

Copy Examples

• •"My 2025 resolution is to do the things I said I'd do in 24 that I never completed in 23 and was my resolution in 2022 😭😍" (TikTok comment, showing relatability)
• •"Discover the latest in health and wellness technology with our trendy gadgets!"
• •"Transform your everyday with our innovative products designed to enhance your well-being."
• •"Experience the benefits of red light therapy and hydrogen water – feel the difference!"
• •"Join our community and stay up-to-date with the latest trends in wellness!"