Brand Tone

Professional, empathetic, and supportive

Brand Values

• •Accessibility
• •Affordability
• •Professionalism
• •Empathy
• •Expertise
• •Support

Best Practices

• •Maintain a professional and empathetic tone, focusing on mental well-being and workplace support.
• •Clearly differentiate AuzenCare (mental health) from Auzen (hearing care) in all communications.
• •Incorporate German language where appropriate, given LinkedIn presence.
• •Emphasize accessibility and affordability of mental health resources.
• •Showcase expertise in mental health while maintaining a supportive and approachable demeanor.

Social Perception

A trusted and reliable provider of accessible and affordable mental health solutions for businesses, known for its expertise and commitment to employee well-being.

Copy Examples

• •"AuzenCare is committed to fostering mental well-being in the workplace. Learn more about our mission."
• •"Prioritizing mental health is crucial for a productive and positive work environment. AuzenCare can help."
• •"We believe everyone deserves access to affordable mental health resources. Discover our solutions today."
• •"AuzenCare unterstützt Unternehmen dabei, die psychische Gesundheit ihrer Mitarbeiter zu fördern. Kontaktieren Sie uns für mehr Informationen."
• •"Our team of experts provides guidance and support for creating mentally healthy workplaces."