Brand Tone

Assertive and Sensationalist (Website), Informal and Engaging (TikTok)

Brand Values

• •Problem Solving/Preparedness
• •Security/Safety
• •Practicality/Convenience
• •Care/Maintenance
• •Authenticity/Realness

Best Practices

• •Use strong verbs and capitalized warnings sparingly to create emphasis without overwhelming the reader.
• •Balance urgency with humor and relatable content to appeal to different audience segments.
• •Tailor your messaging to the specific platform, using a more direct approach on the website and a more community-focused approach on social media.
• •Highlight the practicality and convenience of your products, emphasizing how they solve real-world problems for car owners.
• •Maintain an authentic voice, showcasing the 'Brazilian essence' of your workshop and brand.

Social Perception

A brand that is both a provider of practical car solutions and an engaging member of the Brazilian car enthusiast community.

Copy Examples

• •Website: ESCAPE DA ARMADILHA MORTAL DOS PNEUS FURADOS! (Escape the deadly trap of flat tires!)
• •Website: ALERTA MÁXIMO: SEU PRÓXIMO PNEU FURADO PODE SER SEU FIM! (Maximum Alert: Your next flat tire could be your end!)
• •TikTok: (Video of car detailing) Mostrando á realidade e o dia a dia de uma oficina com a essência brasileira! (Showing the reality and day-to-day of a workshop with Brazilian essence!)
• •TikTok: (Meme video related to cars) apenas para a elite #carros #mundoautomotivo #edit #editdecarro (only for the elite #cars #automotiveworld #caredit)
• •Website: Frete grátis para todo o Brasil (Free shipping to all of Brazil)