Brand Tone

Informative, humorous, and customer-focused

Brand Values

• •Quality
• •Protection
• •Customer satisfaction
• •Humor
• •Reliability

Best Practices

• •Maintain a consistent tone across all platforms.
• •Use humor sparingly and appropriately.
• •Focus on customer needs and pain points.
• •Highlight the value and benefits of the products.
• •Encourage engagement through questions and calls to action.

Social Perception

Reliable, humorous, and customer-centric. The brand is seen as offering quality products with a touch of personality.

Copy Examples

• •"Don't let the sun turn your car into a pizza oven! Get an iCarCover and keep your ride cool."
• •"Our car covers are so tough, they can withstand a zombie apocalypse (probably)."
• •"We know you love your car, so treat it like the VIP it is with an iCarCover."
• •"Protect your car from the elements with our durable and stylish car covers."
• •"Tired of bird droppings ruining your car's paint job? iCarCover has you covered!"